One of the biggest problems bothering customers on shopping sites is irrelevant search results. Google Cloud and The Harris Poll made a statement about the customer satisfaction survey they conducted in 2021. Google Cloud company, Retail Search introduced the platform.
Touching on the subject on its website, Google revealed that shopping platforms show irrelevant search results to the vast majority of customers. Google announced that about 94 percent of consumers living in the United States gave up shopping because they encountered irrelevant results.
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Google Cloud announces Retail Search platform
The company stated that the search results negatively affect the product discovery experience of users. Google also underlined that sellers lost $300 billion due to irrelevant search results in the US market.
Google announced that they have developed the Retail Search platform to solve the problem in search results. The company announced that it will now be able to perform Google-quality searches on the websites and mobile apps of retailers worldwide.
With Retail Search, businesses will take the search and overall shopping experience to the next level across all digital touchpoints. It is stated that companies such as Lowes, Fnac Darty and Casas Pernambucanas have increased their sales rates with the new platform.
Stating that shoppers still have difficulty finding what they are looking for, Google said, “The biggest problem of shopping sites is their search features. In the past, search technologies relied heavily on keywords and boolean rules. With the development of technology, search technologies have also evolved. Platforms that can keep up with it always earn more. Traditional search technologies do not work in the modern age of online retail, where hundreds of thousands of items are available on a single e-commerce site.” made statements.
Some highlights of the Google Retail Search platform:
- Improved query understanding that yields better results than even the broadest queries, including non-product searches.
- Semantic search to effectively match product features with website content for fast, relevant product discovery.
- Optimized results that leverage user interaction and ranking models to meet specific business goals.
- State-of-the-art security and privacy practices that ensure retailer data is isolated with strong access controls and are only used to deliver relevant search results on their own properties.
- Retailers can now turn product discovery into a timely, relevant and personalized shopping experience, all powered by Google Cloud.