76 Degree Tilt of MacBook Screens in Apple Stores

We go to the store because we want to experience the product in all its details before purchasing it. Of course, Apple is quite happy with these visits, but the different effects it tries to create on us there is.

Well, at Apple stores the secret to keeping laptops at this angle what is it actually and how does it affect us?

Especially when you go to an Apple store in the morning, you may have noticed that all MacBooks are positioned at exactly the same angle.

If you haven’t noticed this, you can confirm this by visiting an Apple store. Employees who opened the store, to be able to tilt all screens exactly at the same level works and uses an iPhone app for that.

The application called Simply Angle is used to detect the angle at which the phone is held. an automatic protractor-shaped protractor task and thus adjusts the angle of all MacBooks.

You may be hearing about Simply Angle for the first time right now. The reason is now Not available on the App Store. One of the questions that cannot be answered is why such an important application for marketing strategy is no longer in use.

Apple employees were previously instructed to keep all laptop screens at an angle of exactly 70 degrees.

But after a while, this instruction changed and it was decided that this slope would be 76 degrees. The reason for this 6 degree change is the same as before. Customers looking at the MacBook, They are encouraged to adjust the screens themselves.

So customers adjusts the ideal viewing angle by itself. This naturally requires customers to contact the device. On the other hand, this is the main reason why all computers and iPads in the Apple Store are loaded with software and applications and connected to the Internet.

Apple wants us to experiment with apps and websites to experience the performance of its products. It should be added that customers in the Apple Store can spend as much time as they want with the devices and use the internet. No employee it is no longer possible to see him pressuring you to leave the product in its place.

In fact, it is possible to associate this marketing strategy of Apple with the “Endowment Effect”. So how?

The effect of ownership is the things that individuals are related to or do not have, It is a psychological phenomenon that they tend to value much more than what they have. This sense of ownership comes across in many ways in our daily lives and unwittingly influences us.

For example, personalized products are very useful at this point. Adding a customer’s name or initials anywhere on the product increases the buyer’s sense of ownership and loyalty to the product. In this direction, the customer will value his product much more, if he doesn’t have it yet, he’ll be dying to buy it and customize it.

Another example where brands take advantage of this effect: Limited edition products.

Brands offer limited edition products to their users, creates a feeling of scarcity and helps their customers feel like they will have something valuable and unique when they acquire this product. Thus, the customer who is interested in that product will act more hastily to buy it.

And another marketing strategy from Apple: iCloud.

Apple offers the ability to store all the information of its users with iCloud, and once you do this, all your files are now safe. But only to be able to use it on another Apple product. This creates a deep sense of attachment to iPhone and makes it very difficult for the customer to switch to another device or brand.

It seems that it is impossible to ignore the relationship between psychology and marketing strategies of brands, and in fact, it is under some small details that are quite ordinary for us. ingenious plans lies.