500 Million TL Was Spent on Social Media During the Elections

On Sunday, March 31, Türkiye was at the polls once again. More than 61 million votersdetermined the local governments for the next 5 years. During this period, political parties, candidates and other organizations trying to gain the attention of voters devoted serious resources to digital marketing. Digital marketing expenses made in the last month have also been revealed.

Yasin Kaplan, Founder of Digital Marketing School, stated that the size of the spending in the last month exceeded 500 million TL he stated. Tiger, “Republican People’s Party While it spent over 32 million TL in this period, its closest rival, AK Party spent nearly 6.8 million TL on digital advertising in the last 30 days. In digital advertisements, Facebook ads were given priority, especially targeting retirees as the determining audience of the fate of the election.” he said.

Ads mainly targeted Facebook

The expenditure figures announced by Yasin Kaplan were as follows:

retirees Kaplan stated that political actors, who think that they are an important audience that determines the fate of the election, therefore especially turn to Facebook. “The other part is generally concentrated on platforms such as Instagram, YouTube and TikTok. In this process, we see that video ads are more preferred. In this process, YouTube has become an important channel for political parties and leaders as one of the most used video platforms in Turkey. In order to influence the young audience TikTok It also became one of the preferred platforms. However, since TikTok’s advertising policies are a bit stricter, parties often tried to spread their content using influencers there. At the same time, it is seen that advertising expenditures are also made in search engines and display advertising areas. Google’s spending on display areas 150 Million TL “We can say that it is” said.

Kaplan also stated that some political parties and their leaders made mistakes in this process and that they were not affected by the advertising messages sent at late hours. violated KVKK He also stated.