5 graphics explain why the smartphone is so important for Apple

iPhone 14

Since the first iPhone in 2007, the company has released a new generation every year. The latest devices are called iPhone 14.

(Photo: AP)

san francisco You can rub your eyes when you look at the prices for iPhones: one of the models in Germany recently broke the 2000 euro mark. Apple claims more profit than all other smartphone manufacturers combined, as shown by evaluations available to the Handelsblatt. The company owes this development to the strategy of CEO Tim Cook: the Apple boss is cutting costs and at the same time increasing prices for smartphones.

With a market value of more than $2.4 trillion, Apple has become the most valuable company in the world. The company mainly bases its success on the iPhone. Using five graphics, the Handelsblatt breaks down Apple’s business concept and shows what makes the company so profitable. On October 27, the company will present the figures for the past fiscal year.

Chart 1: iPhone sales

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