Of course, it will be difficult for Meta’s CEO Mark Zuckerberg and Twitter’s CEO Elon Musk’s cage fight joke to come true, but the conflict between the two seems to escalate with Meta’s launch of a Twitter-like application.
While the repercussions of Musk’s decision to limit tweet viewing had not passed yet, and even when users were just facing this reality, Zuckerberg took a step and launched Threads, his rival application to Twitter, which he had announced to celebrities and influencers for months, on July 6 (at 18.00 Turkish time). ) announced that they will publish it. It is curious what step Musk will take against Threads, which has created controversy with his eventful decisions for the site since he bought Twitter last October. But there are other questions that need to be answered first…
1. How similar is Threads to Twitter?
Looking at the screenshots in the App Store, Threads’ interface is almost exactly the same as that of another social media platform under Meta, Instagram. Threads, which looks like Instagram’s photo-only version, is similar to Twitter in terms of functionality.
Threads will have features such as posting, liking, commenting, and “retweeting”. The length of the shares is expected to be 500 characters. Naturally, users will simply “share” on Threads, as “tweeting” is a Twitter-specific action. Meta will allow users to find their Instagram followers on Threads and have the same username.
The statement on the App Store reads, “Say more with Threads, Instagram’s text-based chat app.”
Threads’ interface is similar to Instagram. Collage: Cryptocoin
2. Do threads hold?
Elon Musk’s first turning the blue tick feature into a paid membership on Twitter, and finally, limiting the number of tweets viewed daily, received a great reaction from users. There is a loss not only on the user side, but also on the advertisers side. Twitter, under the management of Elon Musk, is also experiencing relaxation in content management policies. There are comments that serious cracks are experienced in the reliability of the site. If users switch to Threads, it wouldn’t be a surprise if advertisers would choose to do so, as Twitter’s ad revenue in the US has dropped by 59 percent in April this year compared to the same period last year. The global revenue of the social media giant is expected to decrease by 28 percent at the end of the year compared to 2022. Of course, these predictions were made before Meta’s Threads decision. The real issue is whether Zuckerberg will take his step or not.
Twitter’s other rivals, such as Bluesky and Mastodon, are more recent. For this reason, they have not yet been able to establish a strong network that can be an alternative to Twitter. It was known that Meta was working on a Twitter-like application, but the company did not make a statement about the release date of the application. Now, the fact that he is opening the application these days, when the reaction to Twitter under Musk is great, shows that Zuckerberg wants to turn this situation of Twitter into an advantage for himself.
When you search for Threads on Instagram, such a ticket appears, and the ticket shows that the application will open at 18.00. Screenshot: Cryptocoin
Zuckerberg has “borrowed” features from other apps before. In 2016, the 24-hour photo and video sharing application brought the most basic feature of Snapchat as a story feature to Instagram and WhatsApp, causing a decrease in interest in the application. It also integrated the video sharing form into Instagram, just like TikTok. Users showed great interest in this feature.
According to the data released in April, more than 3 billion people used Facebook, Instagram and WhatsApp applications within Meta in the first quarter of the year.
3. What are Elon Musk and Jack Dorsey saying?
Jack Dorsey, the founder and former CEO of Twitter, shared the App Store page of the application on Twitter after it was heard that Threads would be opened.
Dorsey shared a screenshot with the information Threads wanted to reach. With this post, Dorsey referred to the lawsuit against Zuckerberg regarding Facebook’s unauthorized sharing of user information. Elon Musk also confirmed it with the reply he wrote under Dorsey’s tweet. Dorsey also owns the aforementioned Bluesky.
Sources: Bloomberg, Forber, Twitter, App Store
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