Zoom Starts Showing Ads To Its Free Users

Video conferencing application Zoom will start showing ads to all free users so that the platform can continue to be used for free. However, ads will only be shown if the caller is also a free user.

Especially with the coronavirus epidemic, the orientation to distance education and business life has made video conferencing applications meet a great demand. If it is the most preferred application by users Zoom it happened. Although Zoom has paid packages that provide unlimited talk time and offer different advantages, completely free can be used somehow.

However, Zoom has not had any features to generate income from its free users until now. The company announced that it will take a new step to support its investments and ensure that users continue to use the platform for free. This step, which has yet to be piloted, was showing ads to users.

Ads will not be shaped by the content of the conversation:

Zoom, the giant name of video conferencing applications, is testing a feature that will allow ads to be shown to users in the ‘Basic’ package, which free users benefit from. But contrary to the fear of many users, these ads not during the interview, will be displayed after the call ends. Zoom has also already assured that users will not be disturbed by advertisements during the call in the future.

In addition, the display of ads on the platform brings another question to mind: Will the ads that will be shown to us be filtered based on what we talked about in our Zoom conversations? The statement made by Zoom was such as to allay doubts about this sensitive point in privacy. The company does not use any marketing, promotional or will not be used for third-party advertising purposes. explained.

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Finally, free users will only see ads on the platform under one condition. if initiator of the conversation If the user is using the free package, all free users in the call will see ads. However, if the initiator of the call is a paid user, all free users in the call will get rid of the ads.

Source :
https://designtaxi.com/news/416516/Zoom-Begins-Testing-Ads-For-Users-On-Its-Free-Basic-Tier/


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