Zalando boss: minimum order value & less growth

Berlin Europe’s largest fashion platform Zalando is changing its strategy in view of the current weakness in online retail. After a loss in the first quarter and a small profit in the second quarter, the company is focusing more on profitability, as Co-CEO Robert Gentz ​​announced in an interview with the Handelsblatt. “We have prioritized everything that brings growth in the past. Now other projects are coming into focus,” said the Zalando co-founder.

“It is important for us to operate sustainably and to make good profits even in such phases,” he emphasized. For example, the introduction of a minimum order value is intended to improve the profitability of the business. The aim is to “increase efficiency and generate cash”.