YouTube Brings Shopping Feature to Shorts Videos!

Social media platforms, where most of us spend a significant part of our day, are now an entertainment platform as well as being an entertainment platform. shopping has begun to transform into applications. So much so that leading platforms such as Twitter, Instagram, TikTok and YouTube allow us to buy products with such features and act as ‘stores’.

Now it turns out that YouTube will make another move in this regard. According to the Financial Times, the platform, which operates under the roof of Alphabet, is a short video format similar to TikTok. to shorts brings shopping features. It is also reported that a new commission system is being worked on for content producers.

Users will be able to shop while watching Shorts

According to the published report, this move of the platform comes after the economic downturn and a decrease in advertising revenues. YouTube published a report on the last quarter in the past weeks and announced that there was a 1.9% decrease in its revenues, falling short of expectations. That’s why the company has been experimenting with new ways to generate revenue lately.

Similar to TikTok and Instagram, YouTube’s new shopping features that expand their strides in e-commerce allow users to Shorts will enable them to buy the products they come across while watching the videos. According to the incoming information, new features, 2023 will be made available by the end of the year. Additionally, the Financial Times adds that the platform aims to ensure that content producers promoting products receive commissions.

Finally, let’s add that the giant platform has made a separate income move for Shorts producers in the past months. In this system, it was stated that content producers would receive a 45% share from the advertisements appearing between the videos. It was stated that the remaining 55% will remain on the platform.