Will the Decline in Exchange Rate Affect the Prices of Technological Products?

Technology products are among the groups most affected by the changes in the exchange rate. During the times of the increase, some companies increased their prices, while some brands gave up discounts and campaigns before the New Year.

Speaking to Bloomberg HT, technology brands and retailers also made evaluations about the recent decline in the exchange rate, and they will watch from now on. to price policy He also made statements about

‘Prices move in parallel with the exchange rate’

HP General Manager Emre Alaman said that since most of the technology products cost dollars and euros, the sales prices are also subject to exchange rate changes. parallel stating that he acted in a way “In the last rise, the selling prices of most products increased, but in a significant part, the price increase was below the exchange rate increase. Producers and sellers will see the retracement in the exchange rate as an opportunity and will be quickly reflected in the form of a price decrease. We may even see campaigns on it.” recorded as.

According to Alaman, positive developments may occur in the technology sector with the withdrawal of the exchange rate. On the other hand, Huawei Turkey also spoke about the downward regulation of the prices of technology products following the withdrawal of the exchange rate. “We don’t make decisions based on daily volatility. We are currently on hold. “ say your decision next week He said it will be clear.

“We do not expect a discount in the IT sector”

Making a statement on the subject, Ümit Önder, General Manager of Boğaziçi Computer, said that despite the downward trend in exchange rates, a discount was offered in the IT sector. they didn’t expect by recording, “In the last 3 months, due to the difficulties in the supply of currency and raw materials for technology products in Turkey, more than 100 percent hikes have come. While the technology consumer is making their choice, they look at the fluctuating chart rather than the rise in the exchange rate and remain undecided.” used the phrases.

Önder continued his words by saying that technology is an indispensable part of our lives with the pandemic. “We have been observing serious problems in product supply for two years. The bottleneck in chip production is the best example of this. When we add the increase in freight and raw material prices, we see an increase of more than 100 percent in label prices. As such, the consumer postpones his purchase and waits, even though he needs it. “ he added.

Önder said that the recession in the exchange rate due to the increase in raw material and logistics expenses due to the supply shortage in production is due to the price tags. will not reflect He also stated that they guessed.

We did not reflect the exchange rate fluctuations in the market to our prices.

Murat Azdemir, Deputy General Manager of Sales and Marketing at Samsung Electronics Turkey Mobile Business Unit “In the process we are in, we follow the market movements closely and increase the costs to the users even in the period when the exchange rate increases rapidly. to reflect the least We follow a pricing policy and keep the price changes of our products below the exchange rate increase. While evaluating various factors affecting market conditions, we will continue to maintain our pricing policy with our customer-oriented approach.” used the phrases.

Anker Turkey Israel and Central Asia Country Manager Cem Bodur said:As Anker, we determine our price determination policy in all our groups in such a way that our users can access our premium brand products at affordable prices. We can change the exchange rate fluctuations in the market to our prices. we did not reflectWe have tried to keep the prices of our products in stock constant.” he said.

Stating that some products need to be updated, Bodur said, ”Among the new products we imported only during the currency fluctuation period, there were some products that we updated at the same rate as the exchange rate difference in their prices.” he evaluated.