Candy Crush is one of the games that earns millions of dollars a day and is probably the game that humanity spends most of its time on. So, what are the secrets of success behind this seemingly simple game?
Almost Candy Crush, which is indispensable for every mother, It has been with us almost since the founding of Facebook.
If you have played this game at least once, how much you are addicted You know. Really, how did they do it?
So what makes Candy Crush so special?
One of the biggest reasons behind Candy Crush’s success is, the tempo of the game It gives the player a perfect feeling.
While similar games like Bejeweled have you constantly completing the same tasks, Candy Crush offers different goals to the player at each level. Variety allows the player to complete different tasks at each new level. “I wonder what they will do this time?” It makes him ask the question and increases his desire to move on to the next level.
Another important feature that makes Candy Crush stand out is the care and creativity shown in the game design.
Like most matching games, Candy Crush is not limited to a simple rectangular area, players in different ways and difficulties offers sections.
For example, on a level shaped like an inverted pyramid trying to get the dragons to the bottom of the screen, It’s a very different experience than doing the same thing on a standard rectangular level.
This variety allows players to have a different experience each time, even when replaying the same level. Increases replayability of the game and players return to the game again and again without getting bored.
Perhaps the greatest success of Candy Crush is that the game has a perfect balance and a structure that encourages players to spend.
Players usually lose at this point because they are one or two moves away additional move purchase offer offered, becomes incredibly attractive. This strategy stands out as the key to the game’s monetization success.
In Candy Crush, unlike many matching games, the main goal of the players is not to achieve a certain score. There are two main game modes in the game: to get certain pieces to the bottom of the screen or making matches in certain squares.
The success of Candy Crush is not only due to the in-game design, a perfect marketing strategy supported by.
The game is on social media and especially Reaching a large audience on Facebook managed to appeal to millions of players. However, this success is not limited to marketing strategy alone. The game’s design and marketing strategy complement each other perfectly.
The biggest secret behind Candy Crush’s successgame design and monetization strategy in perfect harmony. Every detail of the game is designed to keep players’ interest constantly alive and encourage them to spend more time in the game.
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