Why Doesn’t Rolex Sponsor Football Teams?

Rolex has carefully built its brand image over decades, one of the most attractive status symbols has become one.

But what exactly is the reason why this prestigious brand does not sponsor football teams? Be sure that strategic reasons lies.

Football is a sport that appeals to a wide audience and is accessible to everyone.

Rolex’s distance from football players is a reflection of football’s past Because it is not a very prestigious sport In the past, football players’ living standards were quite modest and did not match the luxury image of Rolex.

But today the situation has changed. Footballers are among the highest paid athletes and football is now only to the working class does not appeal.

Rolex a prestigious and hard to reach brand In this context, it is not surprising that Rolex does not want to be identified with a sport like football, which appeals to the masses.

However, Rolex has also released the watch Cristiano Ronaldo wore to a conference in Dubai in 2019. Valued at $485,350 It is clear that no damage was done to the Rolex GMT Master Ice.

Another important reason why Rolex avoids football and other team sports is that these sports are team games.

Tennis, golf and Individual sports like Formula 1, It highlights an athlete’s achievements and ensures that Rolex watches are prominently featured at awards ceremonies, such as Roger Federer wearing a new Rolex after winning 20 Grand Slams.

Individual sports provide excellent opportunities for Rolex products to be showcased at awards ceremonies. These sports and their audiences are supports brand strategy and reinforces the prestigious image of the brand.

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