Why Does HSBC Advertise So Much in Airports?

airports, Huge advertising spaces for companies we can say. But companies like HSBC seem to advertise more, right?

The reason why the bank whose name we see step by step follows this strategy is There is a logical reason.

HSBC sees airports as a great opportunity for advertising.

Advertising at airportsoffers the bank the opportunity to reach billions of passengers. HSBC is Europe’s largest bank by total assets and serves 39 million customers in more than 60 countries.

With the growth of airports increase in passenger numbers, Another important reason why HSBC advertises in airports.

Leanne Cutts, HSBC’s chief marketing officer, said in an interview with The Drum that HSBC Why is he so concentrated on airports? he explained:

“We are a global bank, we want to be where growth happens and customers connect. Airport is a great way of expressing this and in terms of number of customers “It’s one of the areas that’s really growing.”

HSBC is expanding its advertising to approximately 17 airports.

Passengers spend several hours at the airport before boarding the plane. Screens at eye level during this time and the messages displayed attract attention. A study by Airport-Technology also supports what we say.

According to the study 92% of business travelers responds to airport advertising because companies that advertise in this area are seen as trustworthy and important.

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