Why Did Threads Fail? – Webtekno

For years, X has stood out as one of the most diverse platforms in the social media world. But Changes after Elon Musk took over, It has begun to question the future of the platform in the eyes of many users.

Instagram Threads came onto the scene to fill this gap and garnered a lot of attention. After that, things didn’t go as expected. In fact, Why did it decline rapidly?

Why was it closed in Turkey? Let’s summarize this first.

In recent months, the Competition Board, A major investigation had begun into Meta Platforms Inc. At the center of the investigation was Meta’s data integration between Instagram and Threads.

The Board will collect data from users who created Threads profiles through Meta’s Instagram accounts, found that it was merged without user approval. It was thought that this situation could cause irreparable damage until the investigation was concluded and a temporary injunction was imposed on Meta.

The Competition Board has not yet made any announcement regarding the opening of Threads Although he did not make an official statement users have been known to log into the app without using a VPN.

Now let’s get to why it failed: Instagram Threads was introduced with the claim of creating an open and public conversation space as an alternative to X.

The vision has garnered a lot of initial interest and the platform is just 100 million users in a few weeks It achieved great success by reaching . Its growth rate even surpassed ChatGPT, which made a big splash at the time.

But a quick start doesn’t always guarantee lasting success. Threads’ popularity in its early days was due to users from the search for innovation and curiosity But this curiosity soon gave way to disappointment.

Threads’ algorithm has been one of the most significant factors that negatively impacts the user experience. Despite being inspired by a platform like X, Threads doesn’t allow its users to customize their content. did not allow enough flexibility.

Users are tired of being lost in random content that doesn’t interest them.

People experience social media see content related to their interests They want it. But Threads fell short in this regard. Threads’ algorithm was serving users content from people they followed, while randomly mixing that content with other users’ posts.

This made the platform difficult to use and caused users to lose interest. The average time was initially 19 minutes session time quickly dropped to 5 minutes. It has drastically reduced the time users spend on the platform and caused them to lose interest in the platform.

One of the most important factors that attract users on social media platforms is, rich and diverse the capacity to deliver content.

X has been providing its users with billions of content over the years. There is something new to discover every moment As you can imagine, Threads has failed in terms of content diversity since it has not yet reached this stage.

While X created its own brand as an independent platform, Threads was positioned as an extension of Instagram.

The advantage of being an independent platform, own identity and user base But Threads hasn’t quite been able to create that identity.

The fact that Threads is connected to Instagram was also an inconvenience for many users. To use Threads, you have to Instagram account requirement, has driven many potential users away from the platform.

Not everyone wants to use Instagram actively or Staying connected to Instagram This choice prevented Threads from reaching a wide audience.

Still, Zuckerberg has some plans to fix this in the future. It is a matter of curiosity what kind of steps he will take. Perhaps Threads will one day be reborn, and this time find sustained success.

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