With its new commitment in the financial sector, the tech group is putting enormous pressure on traditional banks.
(Photo: Reuters)
Frankfort, San Francisco A new offer from the tech group Apple has caused a sensation in the USA: Since April, the company has been offering a high-interest account in a joint project with the investment bank Goldman Sachs – customers receive interest of 4.15 percent per year on their savings account.
With its new involvement in the financial sector, the group is putting enormous pressure on traditional banks. So far, they have only paid their customers negligible interest on savings – most recently just under 0.4 percent.
So it is hardly surprising that the new Apple account has met with enormous demand, which has hit the US financial institutions at the completely wrong time: since the Silicon Valley Bank (SVB) went bankrupt in March, US regional banks in particular have been suffering from the general crisis of confidence. New competition from Apple is now causing even greater concern that there will be further outflows of deposits.
Apple would also change the German market
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