Forbes, in its research, “Why do big companies spend millions on digital assets?” He asked the experts the answer to his question.
Considered one of the most unusual among investment vehicles, NFTs are a type of digital asset with unique proof of ownership.
While investing in something digital may seem strange to some people, NFTs are quite popular right now. For example: food companies like Taco Bell, Pizza Hut, and Pringles Getting into blockchain games with his NFTs. Visa this year NFT for 150 thousand dollars bought it and Adidas for a digital artwork He paid 156 thousand dollars.
Understanding why famous brands are spending big bucks on NFTs, according to Tal Lifshitz, head of digital assets at Miami-based Kozyak Tropin & Throckmorton (KTT). simple.
Calling NFTs the cutting edge of engaging with customers in an on-trend, fun way, Lifshitz said the real question is why big brands aren’t spending more money.
NFTs are currently in our lives. an important part Saying that it is in the early stages of becoming a
This won’t work if you are the only person with a cell phone, but if two people have a cell phone it has value. If billions of people have cell phones, cell phones are a necessity. This is the potential future of NFTs as well.
said.
Stating that people spend most of their free time in virtual worlds, he also said that he joined this trend. in communications at the University of Maryville Dr. Dustin York;
Consumers need to prepare for the upcoming downtrend in the NFT market, it is currently in the growth phase and I believe there will be a big drop in demand for NFT art.
said.
Saying that the virtual world will exist in every field in the future, NFT investor Andrew Lokenauth says that big brands spend a lot of money on NFTs for this reason.
Lokenauth, Justin Bieber, Travis Scott, the Weeknd and Ariana Grande have many popular concerts in the Metaverse, and it is thought that the next companies that will enter the Metaverse will be from the fashion industry and fashion shows will be held.
According to data from The Block, around August 3 billion dollars NFT sales volume reached this month (December) 550 million dollars is around.