Why Are Ferrari Employees Banned From Buying Ferraris?

Regardless of small or large, some companies sometimes act as a ‘bonus’ to their employees. advantages we see it does. These benefits are usually due to early or early access to the company’s service or product. discount access, or sweet surprises such as a gym or Spotify membership can be made.

Car In the world, the situation is somewhat different. We see that companies that produce hundreds of thousands of vehicles a year give discounts to their employees, sometimes even to their relatives, when they buy a vehicle.luxury‘ and ‘limited production‘ concepts are involved, especially at Ferrari this situation is changing radically.

Are Ferrari employees not allowed to buy new cars?

Although this information is correct, we can say that it is not directly, but indirectly. This information spread rapidly on the Internet, Ferrari’s marketing manager. of Enrica Galliera It was revealed in an interview with Drive in 2017. In the interview in question, Galliera said that the company produces an average of 8 thousand vehicles per year.

Again, according to the information given by Galliera, when these vehicles are produced, they are sent to sales centers as we are used to. not delivered. At least for limited edition vehicles, the situation is quite different.

Even if you are a billionaire, you cannot go and buy a vehicle from the main building where vehicles are both produced and sold:

Because the limited production vehicles we are talking about are Ferrari’s ‘most loyal‘ goes to customers. Galliera’s work is this new and annoyed deciding who will own the models and who will not.

He said that when the Aperta, the roughly convertible version of the company’s LaFerrari model, which cheers both our eyes and ears, comes out, Galliera 200 people He created a ‘best customers’ list and asked if they would like to buy the car. It may sound unbelievable, but none of these 200 people no he didn’t say.

Demand comfortably exceeds 200 people, especially when it comes to limited production:

The issue of employees not being able to buy Ferraris is also connected here. As we said, Ferrari will not allow an engineer working for the company to buy a new vehicle as soon as it comes out, but this is the employee of the company. worthless It’s not about what he sees, but what he follows closely.customer first‘ about philosophy.

When Ferrari produces 200 units of a vehicle, at one end of the demand spectrum, it’s almost as if they are completely in love with the vehicle and want to use it. will enjoy While there are people on the other end, there are rappers who only find the money, so to speak. In other words, our range is quite wide and when it comes to limited production, we can say that it is normal that there is no room for employees.

The issue here was not that the company saw the employee as worthless, but that there was limited production. So how is the situation with other auto manufacturers?

To be able to choose a versatile automaker Fiat let’s take it. The company sells millions of vehicles every year, of course including different brands. Ferrari, on the other hand, had an excellent year in 2021 and 11 thousand 115 vehicle sold. It would be an understatement to say the difference is as much as the mountains.

Someone working at Fiat, from the company at discounted price can buy a vehicle. Even his wife and their children even take advantage. In this case, the vehicle can be purchased at Fiat’s own recommended selling price, and the employees get rid of the dealership bargain, and on top of that, even more discounts are added from the company. Same discounts on lease also valid. On top of that, it shouldn’t come as a surprise that the company gives different vehicles to its employees throughout the year.

Moreover, while doing this, they can choose from brands such as Alfa Romeo, Chrysler, Dodge:

Ferrari may seem to hate their employees at this point:

The distinction we have to make here is that every year millions In contrast to a company that can appeal to every audience by producing vehicles, each the fact that we’re holding another automaker, it’s obvious.

Technically, Ferrari’s F1 drivers are also on the company’s staff, and they are the only employees who can afford the new models:

It is not difficult to find the reason for this. Since we are talking about world star names, these people are in a way brand representative looks like. A small but insignificant detail at this point: Even if you are an F1 driver, Ferrari will give you does not discount. Either way, you have to pay full price. Currently, pilots face the same situation.

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resources: The Drive, Cars Direct