Why Are Cashiers Trying to Sell Extra Items?

When you come to the cash register in a clothing store or chain stores, you have come across at least once that the cashier is trying to sell you something. So why are they doing this?

Unfortunately, unemployment rates are very high today. Moreover, even if you are a university graduate, you may find it difficult to find a job. For this reason, a after finding a job you may have to hug it with four hands.

Most of the employees in the stores are university graduates and students. So they need money like all of us. By selling us something at the cash register earning extra money If you think so, you are wrong. For from people who have worked in the industry From what we have learned, this is not the case at all.

Let’s think about the checkout points where you complete your shopping.

From the moment you queue at the checkout, you start to see relatively cheaper products that you can buy around you. These items can be things like socks, batteries, wet wipes, soap or perfume. This time, when you manage to leave without buying anything while in line and come to the cashier, products around the cashier it starts to catch your eye.

You heard from the cashier about these products that caught your eye. an encouraging question It may cause you to buy that product. In this way, you can find yourself buying different products at the checkout point where you think you have completed your shopping.

They turn additional sales into a race.

at the checkout “Do you want to try?” or “There is a campaign on our XX product” sentences such as These, in turn, create a motivating effect and encourage us to look at that product, experience it, and as a result. incentive to buy is doing. So why do cashiers make extra effort to buy products right in front of our eyes?

Contrary to popular belief; employees from these products. does not earn extra money. However, it is of great importance for some companies that they recommend and sell products.

Additional product sales mean additional turnover…

store turnover

Again, in some companies, sales targets can be set separately for each store by the head office. Even if the store achieves the target with its monthly turnover. bonus payment to employees can be done. Of course, in order to achieve the turnover target, all employees at the cash register and in the aisle must make an effort.

Cashiers also support the turnover and to receive a bonus if the target is met It can recommend the products around it. Unfortunately, it is not easy to achieve sales targets.

Data is kept on how many additional sales the employees make.

Daily Additional Product Sales – 2022 Sock Perfume Soap cologne
Ayşegül one 0 2 0
Gurhan 3 one 2 one
Erkan 5 8 2 4

According to the information we have obtained from people who have worked in the retail sector for many years; additional product sales among cashiers it turns into a race. The biggest reason for this is that in some companies, managers keep sales data among cashiers. Above, these data on how to hold You can see an example.

Moreover, these data may be sent from time to time via e-mail or WhatsApp groups opened exclusively for cashiers It can be shared with employees on a daily, weekly or monthly basis. Of course, these tables, which show who sells less and who sells more additional products among the cashiers, can have some consequences.

Sanctions may be imposed on cashiers who sell fewer additional products.

We talked about the data shared in WhatsApp groups. Cashier employees with lower sales numbers can receive warnings through the data shared with the employees. If this situation is repeated can be transferred from the safe to the aisle. This is the main reason why employees compete for additional sales.

Moreover, this race that we are talking about is in some companies in the region. between the stores can happen. Again, by setting a certain sales target, such as paying a premium to the company that achieves the target or makes the highest sales of ‘X’ product…

Working at the cash register is generally seen as an advantage.

why are the cashiers trying to sell something

In the merchandising and market sector, the cashiers and department workers are usually the same people. for example when there are no customers at the cash register Tasks such as arranging the products in the aisle, identifying and correcting the deficiencies can be expected from the same people. However, this situation changes things a little in companies where cashier and department employees are different.

Many employees in the industry see working at the cash register as an advantage. In fact, some companies, due to the extra responsibility of the people working at the cash desk. higher salary for cashiers can give. However, working at the cash register can be considered an advantage in companies that do not receive higher salaries, for reasons such as less hustle and bustle.

So, is working at the cash register really an advantage?

cashier

Imagine spending hours standing still in the same place. After a while, you will not feel the bottom of your feet, to feel pain You can start. When you are on the go, time passes faster and you may feel less tired.

However, you may encounter health problems such as varicose veins that may occur on your legs. As a matter of fact, it depends on standing still for a long time. musculoskeletal problems can also be experienced. Of course, since some companies have places where cashiers can sit, these problems can be avoided to some extent.

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What happens when there are no customers at the checkout?

store cashiers

When there are no customers at the cashier, it can be expected that the employees organize the aisle, supply the products in front of the cash register, and collect the accumulated hangers. In other words, cashier workers are just like the department workers. almost never idle. We can see this situation in many companies.

Unfortunately, many people continue to work under very difficult conditions today. Moreover, the probability of being unemployed when you quit your job is quite high… In other words, the cashiers are trying to keep their jobs and do what is expected of them.

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