Artificial intelligence has great potential in the food industry, especially in order management, customer service and operational efficiency. Quick-service restaurants are increasingly using AI-powered solutions to increase customer satisfaction and reduce costs. However, full adoption and successful implementation of these technologies still remain challenging.
McDonald’s and IBM partnership is the biggest example of this
With its two-year partnership with IBM, McDonald’s has tested artificial intelligence-supported driver technology in more than 100 restaurants. These trials provided important data on how AI can perform in the order taking process.
However, some glitches of this technology have also gone viral. For example, the AI system caused one customer to order 2,510 McNuggets Menu, or another customer was unable to place a simple order and ended up needing human intervention.
These experiences led McDonald’s to end its partnership with IBM. The company stated that it has learned a lot in this process and plans to explore voice ordering solutions more widely.
These developments show that important steps still need to be taken to successfully implement artificial intelligence in the food industry.
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The company has gained confidence that AI will be a part of its restaurants in the future, but more testing and development is required for this technology to be fully adopted. New partnerships planned with Google may further increase the potential of this technology.
The use of artificial intelligence in the food industry is not limited to order taking processes. Restaurant chains aim to use artificial intelligence in many areas such as customer service, stock management, logistics and even optimizing recipes.
However, in order for these technologies to be implemented successfully, a robust infrastructure and employees need to be able to adapt to these new technologies.