What is Design, What Does It Do?

We lie down design, we get up design. Have you ever thought about the design that we crown with many adjectives such as good, bad, insufficient, could be better? It is not enough for the design that the products look good. Design is a very long and laborious process. For this reason, designers should be people who are capable of solving problems as much as they are artists.

We can give countless examples such as I did not like the game design, the design of the furniture was not very pleasant, the fabric of the trousers is beautiful, but the design is not useful, and in each example we come across the word design. If you’re not one to deal with these things You may think that the design is only to make the resulting product look good. But the answer to the question of what is design is much more complex.

So what is design? In its broadest definition, design is to optimize the product in question within the framework of existing boundaries. So yes, at the end of the design process that product should look good, but it doesn’t make much sense to look good unless it works. Might be a little confused. Bride what is design, what are its types Let’s take a closer look at questions like this and see the unknown parts of this world.

What is design?

Although many different definitions have been made for design throughout history, the most beautiful one is as Elizabeth Adams Hurwitz said; Design is the search for what is necessary. Whether the product is strong, beautiful, thin, durable, aesthetic, difficult or useful, the process in which it is researched and applied within a border is the design process.

It is possible to see this definition in all areas that require design. Website, mobile application, interface, software, furniture, architecture, fashion and even the emergence of this article you are reading. It is the result of a similar design process. Of course, all design processes are unique to the product in question and its application area.

Design patterns:

  • rational model
  • action-centered model

Rational model:

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According to the rational design model put forward by Herbert A. Simon, Gerhard Pahl and Wolfgang Beitz, designers are within the constraints and targets they try to optimize the design for this situation. Design is plan oriented and this process consists of many stages. Predictable and controlled research is essential to design.

According to the rational design model design process It consists of the following stages;

  • Design brief with the design goal set
  • Target analysis
  • Research
  • Determining design requirements
  • Conceptualizing to solve problems
  • Presenting different design solutions
  • Development and improvement
  • Testing the developed design
  • Implementation of the design on the real product
  • Evaluation and conclusion
  • Redesign if necessary according to the result

Action-centered model:

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The action-centered design model was born as a reaction to the rational design model. Accordingly, the designers They use their emotions and creativity. The design process proceeds as an improvisation, and the design stages are interconnected, although not obvious. The basis of the action-centered design model is the empiricist philosophy.

The action-centered model, like the rational-centered model, is based on research, knowledge, and experimentation. However, as in the rational model It does not put designers in certain patterns. Designers who adopt the action-centered model aim to complete the design process without any control mechanism or rules.

Design approaches according to their philosophical orientations:

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  • Critical design criticizes and interprets the values ​​existing in the culture it belongs to.
  • Participatory design enriches an existing process by participating in it.
  • Scientific design often keeps aesthetic concerns in the background and acts in the light of scientific data.
  • Service design organizes the experience with the product, not the product.
  • Sociotechnical system design specifically aims to improve work experience by focusing on community needs.
  • Intergenerational design focuses on the fact that problems that arise with age do not affect daily life.
  • User-centered design focuses on the wants and needs of the end user.

Relationship between design and other disciplines:

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The first teachings about the inseparable relationship between design and art were put forward in the 20th century at the German Bauhaus and the Ulm School of Design. Creating jobs using intuition defined as this period. It was shared with disciplines within fine arts and applied arts, and processes specific to each were mentioned.

Fundamentals of the relationship between design and engineering; scientific and mathematical data, Many different details such as economic structures and machine systems have been laid on it. It has been mentioned that the design processes of engineering studies that progress with a scientific focus should be human-centered.

The relationship between design and production focuses on the products that will emerge as a result of the application. No problems during the application process, if it will be compensated and the product will appear as planned; It is the main focus in the design process. So basically, production designs are problem solving.

Design types:

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  • Applied Arts
  • Architectural
  • automotive design
  • biological design
  • Cartographic or map design
  • Configuration design
  • communication design
  • costume design
  • design management
  • ecological design
  • engineering design
  • Experience design
  • Fashion design
  • flower design
  • game design
  • Graphic design
  • information architecture
  • information design
  • Industrial design
  • Educational design
  • interaction design
  • Interior design
  • Landscape architecture
  • lighting design
  • modular design
  • motion graphic design
  • organization design
  • Process design
  • Product design
  • property design
  • Scenic design
  • Service design
  • social design
  • Software Design
  • sound design
  • spatial design
  • strategic design
  • System architecture
  • System design
  • System modeling
  • Urban Design
  • User experience design
  • User interface design
  • Vexillography ( Flag Design )
  • Web design

an integral part of today’s world what is design, what are its types We answered questions such as, and talked about the relationships between design and different disciplines. You can share your thoughts about the design world and design processes in the comments.


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