We Will See More Electric Vehicles in Netflix Series

Netflix has partnered with auto giant General Motors to increase adoption of electric cars. This deal means we’ll now see more electric vehicles in TV shows and movies.

Due to climate change, the whole world is now electric cars has begun to adopt. Now, Netflix, the world’s most popular movie and series platform, has made a partnership to accelerate the transition to these cars.

Netflix and the US-based auto giant General Motors (GM)announced today that they are going to cooperate. Accordingly, the giant platform will participate in the automaker’s ‘Everybody In’ campaign. This campaign aims to accelerate the mass adoption of electric vehicles.

We’ll see more electric vehicles in Netflix content

The two companies, as the first move of their partnership, will be held on February 12 and will be watched by millions of people in the American football league final. in the Super Bowl will post a new ad. In this commercial, we will see the famous US actor Will Ferrel enter the universes of some of his popular content, including Netflix’s Army of the Dead and Squid Game, with GM’s electric vehicles.

Apart from these, some of the automaker’s electric vehicles, Netflix’s He will also appear in selected films and TV series. it is said. Among these contents, there are productions such as Love is Blind, Queer Eye, Unstable, and among the tools Chevrolet Bolt EUV, GMC HUMMER EV and Cadillac LYRIQ will be reported.

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A spokesperson from GM told TechCrunch that the company will not pay Netflix for embedding its vehicles in their content. The reason for this is that people rather than advertisements to switch to electric cars it has been reported. GM and Netflix already had a partnership for the ad subscription system. However, the new collaboration does not seem to be included in this partnership.

GM to train producers on integrating electric vehicles into movies and TV shows

In addition, GM is urging film and TV crews to find a way to integrate electric vehicles into productions. you will train also states. It is also added that these integrations will be tried to be made naturally and there will be no unnecessary additions.

Netflix, which wants to be sustainable by optimizing its energy use behind the camera and freeing from carbon, has included electric vehicles in its series and films for the last year. In addition to GM, the company added the vehicles of automobile giants such as Hyundai and Audi to its productions. With the current move, it has been seen that access to these tools will increase even more.

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Source :
https://techcrunch.com/2023/02/02/netflix-evs-tv-shows-and-movies-part-new-partnership-with-gm/


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