Apple made an update on its prices today and increased the prices of all its products by thousands of TL. So, how much were the hikes compared to the increase in the exchange rate? Let’s look at the data we compare the increase in the exchange rate and Apple’s hikes.
The sudden increases in the exchange rate over the past few days have caused Apple, which has not changed its prices for a long time, to close its stores and website for sale. It was also clear that the reason for this closure was the price update. Apple has increased its prices significantly after keeping its stores closed for longer than we expected. reopened with a raise.
Apple’s products appeared this morning with thousands of TL hikes. So much so that the price of the top model of the new generation MacBook Pro was increased by 9 thousand TL, and the price of the iPhone 13 Pro Max was increased by 5 thousand TL. When we look at these hikes as a percentage, the rate of change at almost 25% we see that. Well, the change in Apple’s product prices and the difference between the change in exchange rate what level was it? The results are Apple’s does not reflect the entire increase in the exchange rate. is showing.
Comparison between Apple’s hike rate and the dollar rate difference:
In the list we prepared below, we took the price of Apple’s products at the time of their introduction and the dollar rate at that time, their prices in early October and today’s prices after the hike, and compared them with the changes in the dollar rate. The results are based on the increase in the dollar rate of Apple’s hike. is less is showing.
Change in the dollar rate since the beginning of October (Today (26 November) dollar is about 12 TL)
- October 1 dollar rate: 8.90
- Change rate from October 1 to today: 35%
All iPhone models:
The change in the price of the iPhone 13 series introduced on September 14 and the dollar exchange rate between September 14 and November 26:
- September 14 exchange rate: 8.45 TL
- Exchange rate: 42%
iPhone 13 mini 128GB
- Price on October 1st: 10,999 TL
- Price on 26 November: 13,000 TL
- Exchange rate: 27.27%
iPhone 13 128GB
- Price on October 1st: 11,999 TL
- Price on 26 November: 14.999 TL
- Exchange rate: 25%
iPhone 13 Pro 128GB
- Price on October 1: 15.999 TL
- Price on 26 November: 19.999 TL
- Exchange rate: 25%
iPhone 13 Pro Max 128GB
- Price on October 1: 17,999 TL
- Price on November 26: 22.999 TL
- Exchange rate: 27.27%
The change in the price of the iPhone SE 2, introduced on April 15, 2020, and the dollar rate change from April 15, 2020 to November 26:
- April 15, 2020 dollar rate: 6.78
- Exchange rate: 77%
- Change rate from October 1 to today: 35%
iPhone SE 2 64GB
- April 15, 2020 price: 5.299 TL
- Price on October 1: 5,799 TL
- Price on 26 November: 7.499 TL
- Exchange rate: 29.31%
iPhone SE 2 128GB
- April 15, 2020 price: 5,749 TL
- Price on October 1: 6,299 TL
- Price on 26 November: 8,099 TL
- Exchange rate: 28.57%
The change in the price of the iPhone 11, which went on sale in Turkey on October 18, 2019, and the exchange rate of dollars on October 18, 2019 – November 26:
- 18 October 2019 dollar rate: 5.90
- Exchange rate: 103.38%
- Change rate from October 1 to today: 35%
iPhone 11 64GB
- Price on October 18, 2019: 7.299 TL
- Price on October 1st: 7.999 TL
- Price on 26 November: 10.999 TL
- Exchange rate: 37.50%
iPhone 11 128GB
- Price on October 18, 2019: 7.749 TL
- Price on October 1: 8,449 TL
- Price on 26 November: 11,599 TL
- Exchange rate: 36.47%
The price change of the iPhone 12 series, which went on sale in two separate periods:
iPhone 12 mini 64GB
- Price on October 1: 9,999 TL (Same as on October 18, 2020, the date of sale)
- October 18, 2020 dollar rate: 9.21 (30.29%)
- Price on 26 November: 12.999 TL
- Exchange rate: 30%
iPhone 12 64GB
- Price on October 1: 10,999 TL (Same as on November 27, 2020 when it was put on sale)
- November 27, 2020 dollar rate: 7.90 (51%)
- Price on 26 November: 13.999 TL
- Exchange rate: 27.27%
MacBook models with the M1 processor:
The change in the price of MacBook Airs introduced on November 10, 2020 and the dollar exchange rate between November 10, 2020 – November 26:
- November 10, 2020 dollar rate: 8.19
- Exchange rate: 46.52%
- Change rate from October 1 to today: 35%
MacBook Air M1 256GB
- Price on 1 October: 10,999 TL (same as 10 November 2020)
- Price on November 26: 13,499 TL
- Exchange rate: 22.72%
MacBook Air M1 512GB
- Price on October 1: 13,699 TL
- Price on 26 November: 16,749 TL
- Exchange rate: 22.26%
The change in the price of MacBook Pros introduced on October 18 and the dollar exchange rate from October 18 to November 26:
- October 18 exchange rate: 9.21
- Exchange rate: 30.29%
- Change rate from October 1 to today: 35%
MacBook Pro 13″ 256GB
- Price on October 18: 14,299 TL
- Price on November 26: 17,499 TL
- Exchange rate: 22.37%
MacBook Pro 13″ 512GB
- Price on October 18: 16,499 TL
- Price on 26 November: 20,099 TL
- Exchange rate: 21.81%
MacBook Pro 2021 14″ 512GB
- Price on October 18: 23,499 TL
- Price on 26 November: 28.999 TL
- Exchange rate: 23.40%
MacBook Pro 2021 14″ 1TB
- Price on October 18: 28.999 TL
- Price on November 26: 35,499 TL
- Exchange rate: 22.41%
MacBook Pro 2021 16″ 512GB, 16 cores
- Price on October 18: 28.999 TL
- Price on November 26: 35,499 TL
- Exchange rate: 22.41%
MacBook Pro 2021 16″ 1TB, 16 cores
- Price on October 18: 31,199 TL
- Price on 26 November: 38,099 TL
- Exchange rate: 22.11%
MacBook Pro 2021 16″ 1 TB, 32 cores new price: 48,999 TL
- Price on October 18: 39,999 TL
- Price on 26 November: 48.999 TL
- Exchange rate: 22.50%
iPad models:
The change in the price of iPad Minis, which went on sale in Turkey on September 28, and the dollar exchange rate between September 28 and November 26:
- April 20 dollar rate: 8.84
- Exchange rate: 35.74%
- Change rate from October 1 to today: 35%
iPad Mini 64GB
- Price on October 1: 5,799 TL
- Price on November 26: 7.199 TL
- Exchange rate: 27%
iPad Mini 256GB
- Price on October 1: 7.499 TL
- Price on November 26: 9.299 TL
- Exchange rate: 24%
The change in the price of iPad Airs offered for sale in Turkey on October 27, 2020 and the dollar rate change from October 27, 2020 to November 26:
- October 27, 2020 dollar rate: 8
- Exchange rate: 50%
- Change rate from October 1 to today: 35%
iPad Air 64GB
- October 27, 2020 price: 5,799 TL
- Price on October 1: 6.399 TL
- Price on 26 November: 7.799 TL
- Exchange rate: 21.87%
iPad Air 256GB
- Price on October 1st: 7.999 TL
- Price on 26 November: 10.099 TL
- Exchange rate: 26.25%
The change in the price of iPad Pros introduced on April 20 and the dollar exchange rate between April 20 and November 26:
- April 20 dollar rate: 8
- Exchange rate: 50%
- Change rate from October 1 to today: 35%
iPad Pro 11″
- Price on October 1: 8.599 TL
- Price on 26 November: 10,799 TL
- Exchange rate: 25.58%
iPad Pro 12.9″
- Price on October 1st: 11,999 TL
- Price on 26 November: 14.999 TL
- Exchange rate: 25%
AirPods earphone models:
The change in the price of AirPods 3rd generation, which was introduced on October 18, and the exchange rate change from October 18 to November 26:
- October 18 exchange rate: 9.21
- Exchange rate: 30.29%
- Change rate from October 1 to today: 35%
AirPods 3rd generation
- Price on October 18: 1.999 TL
- Price on November 26: 2,499 TL
- Exchange rate: 25%
The change in the price of AirPods Pro, which went on sale in Turkey on November 15, 2019, and the exchange rate between November 15, 2019 – November 26:
- November 15, 2019 dollar rate: 5.76
- Exchange rate: 108.33%
- Change rate from October 1 to today: 35%
AirPods Pro
- November 15, 2019 price: 1,899 TL
- Price on October 1st: 2,899 TL
- Price on 26 November: 3,599 TL
- Exchange rate: 24.14%
AirPods Max
- Price on October 1: 5,699 TL
- Price on November 26: 7.099 TL
- Exchange rate: 24.56%
To conclude; Apple has hiked the prices of its products significantly, and for many of us, buying a new iPhone or Macbook is a hassle. dream became. However, when we compare the increase in the dollar exchange rate with the increase rates made by Apple, Apple’s consumers to maintain purchasing power. We see that he made hikes below the exchange rate increase. So what do you think about this? Do you think Apple could have pursued an even more pro-consumer policy on price hikes?