Volvo Will Also Release a Paid Subscription System

Many automobile giants from around the world have been very popular in recent months. to subscription systems announced that they were going to switch. For example, Mercedes-Benz announced last month that it would make cars go faster for an annual fee of $1200, while similar services were offered by brands such as Honda and BMW.

Now it turns out that Sweden-based manufacturer Volvo will make a similar move. According to Automotive News, the company is trying to improve the customer experience, which we also saw in Togg. Qualcomm Digital Cockpit plans to use its hardware and software. It is stated that the subscription model will be in electric vehicles.

Subscription system to be used first on EX90

Volvo is the SUV model that the new paid subscription first introduced in recent months. on EX90 He says he will start. In addition to improving the customer experience, the automaker thinks the new system will generate additional revenue. Moreover; digital services, navigation, audio content Things like this are said to be included in subscription services. There is no information yet about the price and when it will start.

Martin Kristensson, one of the Volvo executives, also said that the company’s software-oriented approach is due to the fact that cars now last longer. additional income He stated that he made such a move in order to achieve it. In addition, the EX90 will be able to add new features over time. first Volvo vehicle He added that it was.

Subscription systems are preferred for reasons such as creating brand loyalty, facilitating production due to uniform specifications, in addition to creating additional income. The trend also shows that all auto companies can now turn to similar systems.