Türkiye Sigorta became the first insurance brand to advertise in the Decentraland (MANA) metaverse.
Anadolu Agency (AA) 1 July According to the statement made in the news of Turkey Insurancetaking its place in a new dimension that closely experiences both the possibilities of the changing and transforming world and the technologies that shape the future. The first insurance brand to advertise on the Decentraland metaverse it happened.
In the statement, Turkey Insuranceof Complementary Health Insurance communication campaign Turkey Insurance Corporate Communications and Brand Management Director, who said that they do advertising activities in the metaverse world within the framework of Selda Camlibel Ozkoyuncu He also made the following statements:
We see it as an important step for our company to be in the ‘metaverse’, which is positioned as a network of constantly open virtual environments where people can interact with each other and with digital objects through their avatars. The ‘Metaverse’ universe is a platform especially for the Z generation. We have started to include this platform in our communication processes in order to increase the insurance awareness and awareness of the Z generation who have embraced this world. As the first insurance brand to advertise on Decentraland, one of the largest ‘metaverse’ platforms reaching 500 thousand active users, we took another important step in our journey to touch 84 million.