The e-commerce regulation published in the Official Gazette in July contained some restrictions. As a result of these restrictions, the cooperation between Miles&Smiles and Trendyol has ended.
In a news we shared with you a few months ago, the e-commerce regulation that the government is working on we talked about. In line with the studies carried out, in the Law on the Regulation of Electronic Commerce changes have been madeWith these changes, steps have been taken to protect the consumer and ensure competition. Many articles in the regulation published in the Official Gazette, As of January 1, 2023 would come into effect.
In subparagraphs a and b of paragraph 3 of article 8 of the Law on the Amendment of the Law on the Regulation of Electronic Commerce published in the Official Gazette, the annual turnover Restrictions for companies over 30 million lira was located. In this context, advertising costs and promotions, rewards, points, coupons, gift certificates and similar opportunities would have to be narrowed down. The latest developments are the new era in the e-commerce world. started slowly it reveals.
The cooperation between Trendyol and Miles&Smiles has come to an end!
The Miles&Smiles program established within Turkish Airlines cooperated with One of the brands was the e-commerce giant Trendyol. However, the arrangement made the said cooperation unsustainable. As such, an e-mail was sent to Miles&Smiles customers, and in this e-mail, Miles&Smiles miles earned as gift certificates in Trendyol. cannot be converted specified. It was underlined that consumers should take action as soon as possible.
The following statements are included in the e-mail sent:
Due to the amendments made in the Law No. 6563 on the Regulation of Electronic Commerce, we are temporarily suspending our cooperation with Trendyol, our program partner in the e-commerce sector on our website. You can convert your Miles into Trendyol Gift Certificates until 23:59 on Monday, 14 November, and spend your balance by uploading them to Trendyol Wallet on the Trendyol website or mobile application until 23:59 on 30 November.
The purpose of this regulation was to prevent monopolization in the e-commerce sector.
With the regulation in the law numbered 6563, in the e-commerce sector prevent monopoly was intended. This is a correct step, but the restrictions applied at the point we have come to, unfortunately, most of all. will affect the consumer looks like. Let’s see, the following periods will herald which collaborations will end…
here By clicking on the link, you can reach the regulation in the Official Gazette.