Social media application that has become extremely popular today TikTokhas managed to become the number one address of content producers. Even only from Turkey 26.5 million The platform, which has users, is on the agenda with a new scandal. So much so that TikTok employees can stream the video they want to go viral. Here are the details…
TikTok employees choose the video that will go viral!
In such social media applications, there is a tool to choose the videos that people will discover. algorithm is found. If the content receives interaction from the moment it is released, this algorithm detects the situation and takes it to the discover content section. However, according to Forbes’s claim, TikTok employees make videos of their friends or business partners go viral by “firing”.
While acknowledging the situation, TikTok spokesperson Jamie Favezza said that the “firing” was done not only for the number of views, but also to increase the diversity of the app’s content. Favezza notes that the app doesn’t “ignite” that much, and that the videos in the explore are just 0.02 percent of He stated that he was fired. However, according to Forbes’ document, daily video views two percent consists of these videos.
Giant penalty to TikTok for cookie policy!
Following the investigations, TikTok UK and TikTok Ireland were fined 5 million euros.
Another interesting point is the videos dropped by the discoverers; They do not carry a tag stating that they are supported by TikTok, such as sponsored content or advertisements. That is, the “fired” videos are the algorithm’s for you It looks like it’s a video he chose. After this, many content producers may lose interest in the application, thinking that they have been treated unfairly on the platform.
In addition, according to Forbes, employees; There have been incidents where friends, business partners and even themselves have promoted their videos before. So, according to many users, content producers may lose their place to someone close to TikTok employees.
The other thing is, TikTok isn’t the only social media company to increase videos unnaturally. In the past, Facebook inflated view counts and didn’t immediately fix it to attract advertisers to the platform. Afterwards, Facebook decided to end the lawsuit filed for this issue. 40 million dollars paid.
So what do you think about this news? Do you think the platform will take a step back in this regard? Do not forget to share your views with us in the Comments section.