Nothing, which entered a sector where giants compete suddenly and with an interesting name, has already put its second phone on sale in the past weeks. Nothing tries to attract attention by overturning the ordinary perception of design, especially in technology. He succeeds in this.
Of course, it is not a matter of luck that Nothing attracted attention with its first products. There are industry giant names behind the brand. Founded by OnePlus co-founder Carl Pei, NothingAt the beginning of its journey, it received the support of names such as Tony Fadell, the inventor of the iPod, Twitch co-founder Kevin Lin and Reddit CEO Steve Huffman.
In a short time, he collected from all these investors Nothing, which started out with $7 million It was founded at the beginning of 2021. A few months after its establishment, the first product, the headset called Ear (stick), was put on sale. Immediately afterwards, the company raised a large investment of $50 million and announced a partnership with Qualcomm. Other products started to arrive after that.
From the names of the products to the design concept; plain, simple and different
The way Nothing positions itself as a brand is pretty “cool”. On its website, the brand describes itself as follows:
”No confusing tech-speak. No silly product names. Just artistry, passion and trust.”
”No confusing technology talk. No stupid product names. Just art, passion and trust”
As can be understood from these sentences, Nothing positions itself as an innovative and original brand. Brand image that is environmentally friendly, young, free and values its community We can say that Nothing is not doing badly at all, considering that it has at least managed to reach its target audience.
Nothing, which seems to have managed to stand behind this ambitious statement so far, has managed to receive good feedback from its users with the designs of both its headphones and phones. Of course Because it produces mostly “mid-range” phones Nothing is not yet at a level that can compete with the flagships of the giants. This should also be stated clearly.
Considering the price ranges, can phones that are more powerful in terms of some features be purchased instead of Nothing’s phones? Yes. But if the design issue is also important to you and you like this design, you should buy Nothing Phones. will not let you down We can also say that there are products.
So, what products has Nothing come out with so far?
Nothing Ear (Stick)
We said that Nothing started out with a headphone called Ear (Stick). Brand’s unique transparent design language This was the first product he introduced.
Nothing Phone (1)
Then came the first phone, Phone (1). This way, everyone had a better understanding of what Nothing’s products would look like.
Frankly, although I like the phone design very much and it has similar lines, for some reason I do not like the Ear design. Details that make the phone look plain have the opposite effect on the headset. I feel like. However, I agree with the general perception that it makes the product unique.
Nothing Ear (2)
Receiving generally positive feedback with its first phone and headset, Nothing, which has become one of the remarkable players of the sector, took out his new headphones Ear (2) and Phone (2). These products were generally the same in design as the first ones, except for minor differences.
Nothing Phone (2)
When we look at the features, we can say that we have encountered a more powerful device on the phone side. It is said that the performance in the headset is quite good. However, the sales prices of both headphones and phones in our country are a bit expensive, frankly. Especially your headphones. So how preferred it is is a bit debatable.
Considering the steps Nothing has taken on both the software and hardware sides and the agreements it has made with giants such as Qualcomm, we expect It can be an increasingly stronger brand It wouldn’t be wrong to say. For now, although it is a brand that comes with innovations, it seems that it has a little way to go when it comes to reaching wider audiences.