The Story of Hüsnü Özyeğin’s Mistake by Purchasing Gima

Gima first started its commercial activities in Ankara in 1957. Turkey’s first chain supermarket He earned the title of being

Established as a public institution, Gima offered the products of institutions such as Marmarabirlik, Trakyabirlik, Fiskobirlik, Tariş, Meat and Fish Institution to consumers at affordable prices. If in 1993 by customizing Sold to Dedeman-Bilfer Group.

In 1996, it went on sale again and was purchased by Hüsnü Özyeğin!

After the acquisition, Gima completely renewing the business model During this period, Özyeğin closed many stores and opened many new ones.

With privatization, Gima moved away from the concept of providing the public with cheap food products. with a profit-oriented approach continued its commercial activities.

During this period, it grew with various acquisitions within the Fiba Group and provided services for the period such as online shopping, telephone ordering and installment shopping. revolutionary innovations They implemented it.

However, even though Gima grew, the business was not at the desired level of profitability for Hüsnü Özyeğin.

He states that the large investments Özyeğin made for Gima did not provide the expected return and that it made losses every year. He said he made a mistake by taking Gima. states.

He also sold Gima, which was disappointing almost every year for nearly 9 years until he sold it to Sabancı Holding in 2005. “Getting rid of Gima” describes it as.

About the sale of Gima The rivalry between Koç and Sabancı You can take a look at our content below.

As a result, Hüsnü Özyeğin was so pleased that he sold Gima. He even sacrificed…

This experience of Hüsnü Özyeğin, who made a great impact in the business world with his statements, The importance of choosing the right sector and strategic planning reveals once again.

Our other content about Turkish companies: