Maybe it caught your attention; Unlike most streaming platforms, we almost never have problems with content freezing on Netflix. Have you ever wondered why? Let’s see together.
Many online streaming sites encounter issues such as screen freezing, commands not working properly, or the site crashing completely. For example, on the first day of Disney Plus broadcast life, overload collapsed due to Afterwards, it crashed once again due to the WandaVision series published on the platform. On the other hand, HBO Max is in such a deplorable state that even the administrators of the platform are in the situation. how serious admits it is.
Unlike most of its competitors, Netflix is much more reliable and trouble-free service quality offers. The best proof of this is that Squid Game was watched by 111 million people in the first week of its release and the site did not crash despite this. So what makes Netflix’s service so different from others? This question actually has a very simple answer: The vast server network Netflix has spent the last 10 years to avoid the streaming problem. OpenConnect. Media streaming specialist and principal analyst at Frost & Sullivan Dan RayburnIn a statement to The Verge, “One of the reasons why Netflix is the market leader and has so many users is Open Connect, something that almost everyone outside of the technical part of the industry looks down on.” used the phrases.
The biggest force behind Netflix’s success: Open Connect
“We felt we were going to succeed and knew at the time that the internet was not built to sustain the level of traffic that would be required globally.” According to Gina Haspilaire, vice president of Open Connect at Netflix, the reason for the creation of Open Connect was to prevent Netflix’s expected traffic and congestion. infrastructure technology development He knew it was necessary.
Open Connect was created specifically to deliver Netflix’s TV shows and movies in-house content delivery networkis. The program, which began in 2012, covers physical devices that allow Netflix to localize traffic to internet service providers. These devices, in turn, store copies of Netflix content to put less pressure on networks by eliminating the number of channels it has to go through to reach the user trying to play the content. Wanting to avoid traffic and fees, Netflix sends copies of its content to its own servers in advance, which also helps prevent Netflix traffic from concentrating on network demand during peak hours.
These servers are available almost anywhere in the world. Currently, Netflix has expanded to 158 countries. 17,000 servers and it looks like the company plans to continue expanding its content delivery network. Netflix, which did not disclose how much it cost the company to create and maintain these servers, states that it has invested approximately 1 billion dollars in Open Connect since its creation ten years ago. What Netflix cares most about is giving you a good viewing experience, no matter how bad your ISP is. In order to achieve this, Netflix is responsible for each of its content. three copiesis effectively sending it to its servers, each with a different level of quality. If your ISP is overloaded or your internet is down for a moment, the system will swap for a lower bitrate version, allowing you to continue streaming uninterrupted.
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Rayburn stated that it is an undisputed fact that Netflix has established a system that works on a large scale, and that this is the biggest shortcoming of the industry. “You can only achieve this subscriber base if you can deliver a good, quality consumer experience at scale. No one has had the rank Netflix has. No one has that expertise.” recorded as. Looking at the situation, as other streaming platforms continue to grow, major streamers are looking to Netflix for guidance. model their infrastructure and business strategy. It can be said to be quite probable.