YouTube has announced the magnitude of its contribution to the digital economy in Turkey. Shared data pointed out that YouTube’s contribution is over 2 billion TL.
YouTube, one of the most frequently visited platforms by internet users, announced the size of its contribution to the Turkish economy today. Collaborating with Oxford Economics, YouTube will contribute to Turkey’s gross domestic product (GDP) in 2021. more than 2 billion TL He shared his contribution.
In addition, YouTube’s content producer ecosystem has a total Employment equivalent to more than 45,000 full-time jobs supported by shared. YouTube also talked about how it contributed to the Turkish economy.
How does YouTube contribute to the Turkish economy?
The impact of YouTube’s content producer ecosystem on the country’s economy is basically both YouTube as well as in off-platform revenues is playing a role. YouTube’s revenue consists of advertisements and music royalties, while external revenues consist of product sponsorships and product service sales of content producers.
Non-platform revenues contribute to the economy with various direct, indirect and triggered effects. YouTube revenues contribute to the economy as follows:
- Direct effect: Content producers (eg media companies and music industry)
- Indirect effect: Businesses in the supply chain in Turkey (e.g. video production and audio and film equipment)
- Triggered effect: Consumer businesses in Turkey (eg household goods and supply chains)
These three effects are interlinked and each also generates employment:
Content creators to produce content companies in the supply chain such as shopping, entertainment and leisure, household goods and food and drink. with consumption expenditures triggers a different contribution.
In addition to these three effects, which are only achieved by YouTube revenue, the effects due to non-platform revenues are also affected by the country. as gross domestic product and employment. coming back.
YouTube also plays a vital role for small businesses:
SMEs using YouTube
- 71% believe YouTube is vital to growing their business.
- 65% use YouTube to reach new audiences and grow their customer base.
- 79% see YouTube as a low-cost option to train their staff
- 83% of advertisers believe that YouTube ads help them increase their sales.
YouTube is also a source of information for students:
93% of YouTube users reported using the platform to gain knowledge and experience. However, 80% of teachers who use YouTube see the platform as helpful for their students.