The Clever Marketing Tactic Used by Steve Jobs

Imagine you’re at an Apple presentation. Steve Jobs It introduces you to a product, but it does so in such a way that your curiosity is peaked and the product in question literally makes your eyes sparkle.

The only thing that crosses your mind at that moment is that you have to have this product! In fact, at this point, Steve Jobs, who went beyond being just a CEO and managed to become a marketing artist, used the a cunning tactic comes into play.

Let’s go through an example. When Jobs introduces the iPad, he actually sends important messages to our subconscious.

When Steve Jobsi introduced the iPad in 2010, he initially said that the price of the device was It should be $1000 states.

Then he did “So $999!” with a joke After gaining the sympathy of the audience comes to the crux of the presentation.

Now he has gained the audience’s attention and trust at this point. Then he raises the price of the iPad, which he actually said should be $1,000. $499 When he says he has determined it as such, he makes the final blow.

Because for a consumer who has prepared himself for a price of $1000, it is $499. more than attractive in a state of being!

This tactic is called the anchor effect in marketing literature!

Anchor effectIt is defined as a person’s tendency to form subsequent evaluations based on the information they first encounter.

So this psychological effect, especially in pricing and decision making processes is used frequently.

For example, when evaluating the price of a product, the first thing you hear is the price affects your perception and this initial information acts as a sort of “anchor” for your subsequent decisions.

In the presentation we mentioned, Steve Jobs first anchored the audience to $1000 and then offered them the price of $499. The second price is more affordable aims.

In summary, this concept, which we call the anchor effect, is especially important for consumers in marketing decisions. shape their perceptions stands out as a powerful strategy used for.

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