The $6 million iPad from the newspaper that wants to survive


Print publishing, which was once one of the most important forces of the media, is suffering a great loss of blood both in Turkey and in the world. Many newspapers in the world have already met with readers through their websites as well as their printed media. However, the newspapers lagging behind this trend are in danger of extinction. Here is a local newspaper, taking a big risk to its readers. gift iPad with surprise.


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Gift iPad surprise to readers from a US local newspaper

Just ten years ago, print media still had significant power. However, the spread of smartphones and the fact that more people started to own computers changed all the balances. It was the beginning of the end for the new generation to grow up almost as strangers to print.

Here are the people affected by this crisis Chattanooga Times Free Press The local newspaper, named , found an interesting solution to reduce printing costs. Accordingly, all subscribers of the newspaper will start from tomorrow. gift iPad surprise He will say hello to the day with.

Chattanooga Times Free Press, one of the old local newspapers of the USA, will distribute gift iPads to its subscribers.

This is the newspaper iPad gift Afterwards, it will continue to offer the same version on the tablet as the print. If the monthly subscription fee of the newspaper is 34 dollars level. Although it is not known which iPad model the newspaper will give as a gift at the moment, it is considered that it will not be an iPad Pro. Estimates are that the model to be gifted will be the entry-level iPad.

iPad entry-level in the US 329 dollars It has a price tag. If the fee to be paid to the newspaper with a monthly subscription is 408 dollars. Owner of the newspaper Walter E. HussmanAccording to the statement, there will be differences in this version, which will be offered in digital, compared to the printed version. However, it is not known what these differences will be.

Newspaper, iPad gift for $4.4 million such a substantial expenditure. Again, the relatively old age of newspaper readers will cause the newspaper to organize educational seminars. Hussman also for these trainings $1.7 million additional budget. So the newspaper is for this digital transformation from 6 million dollars will spend more money.

Chattanooga Times Free Press, plans to switch from print newspaper to digital in 2022, except for the Sunday supplement. It remains to be seen how newspaper readers will react to this move.