Tencent Eyes on European Gaming Companies

Chinese gaming giant Tencent has decided to change its acquisition and merger strategy from scratch. From now on, the main target of the company will be to buy or establish partnerships with game companies outside of China, especially in Europe.

One of the biggest players in the game market, originating in China Tencent is a company. Although the firm maker of PUBG Although it is known as a company, it is actually much more than that and is one of the most important investors in the sector. On the other hand, the company’s purchasing strategies were mostly from the Chinese market.

According to the news, Tencent, which has bought or partnered with almost every company that has come to the fore in China, of the Chinese market As it started to reach saturation and its growth slowed down, companies in other countries have turned their attention.

Tencent moves to a more aggressive strategy

The company, which has generally been a financial investor in its investments outside of China and has generally preferred to remain passive, will now adopt a more aggressive strategy. As the first step of this Game companies in Europe will be purchased.

The world’s largest company in terms of earnings Tencentfocuses on global markets in order to continue its growth. Although the Chinese market is semi-closed and there are many country-specific games and many productions focused on the player profile in the country, these productions do not strengthen the company’s hand outside of China enough. Chinese company to strengthen its hand in foreign markets important games It needs to be added to its portfolio.

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The Chinese Government has also Tencent will review its updates had explained. After the trade war between the USA and China, Chinese companies chose to establish partnerships abroad in order to avoid sanctions from both sides. Tencent seems to follow this path as well.

Source :
https://www.reuters.com/markets/deals/tencent-shifts-focus-majority-deals-overseas-gaming-assets-growth-sources-2022-10-01/


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