Tag: Sponsorship
Adidas share: Group cuts dividend
Herzogenaurach After a loss in the fourth quarter, the troubled Adidas group is preparing for a difficult transition year in 2023. “We have to reduce inventories and reduce discounts,” said…
Adidas makes a big loss and cuts the dividend
Adidas headquarters in Herzogenaurach The new CEO Björn Gulden is busy with clean-up work. (Photo: imago images/Harry Koerber) Herzogenaurach After a loss in the fourth quarter, the troubled Adidas group…
Puma achieves record sales and operating profit in 2022
Munich Even after the change from CEO Björn Gulden to Adidas, Puma wants to further reduce the gap to the ailing arch-rival. “We have accelerated our growth worldwide and across…
Puma achieves record sales and operating profit in 2022
New Puma CEO Freundt Puma’s business is said to be better than Adidas’ this year as well. (Photo: dpa) Even after the change from CEO Björn Gulden to Adidas, Puma…
Adidas warns of possible losses this year.
Adidas headquarters in Herzogenaurach The second largest sporting goods company in the world is in a deep crisis. Now the hopes rest on the new CEO Björn Gulden. (Photo: imago…
Adidas warns of possible losses this year.
Adidas headquarters in Herzogenaurach The second largest sporting goods company in the world is in a deep crisis. Now the hopes rest on the new CEO Björn Gulden. (Photo: imago…
Microsoft founder Bill Gates live at Europe 2023
Microsoft founder Bill Gates As co-chair of the Bill and Melinda Gates Foundation, Bill Gates hands out billions of dollars in grants each year to support not only charitable causes,…
Ford returns to Formula 1
Ford wants to compete in Formula 1 again Patrick Tambay on the road in a racing car with a Ford engine at the Canadian Grand Prix in 1986: 40 years…
The owners of the discounter settle years of family disputes
Aldi north The background to the legal dispute between the families is the complicated ownership structure at Aldi Nord. (Photo: dpa) meal The long-standing family dispute at Aldi Nord is…
Aldi Nord owners settle family disputes
Aldi north The background to the legal dispute between the families is the complicated ownership structure at Aldi Nord. (Photo: dpa) meal The long-standing family dispute at Aldi Nord is…
New Adidas leadership to bring momentum to the business
Intersport store in Heilbronn The chain of retailers is benefiting from the stronger demand for sneakers and other sportswear. (Photo: dpa) Munich After the change of management at Adidas, the…
Crypto exchange Coinbase is a new partner of Borussia Dortmund
Stadium of Bundesliga club Borussia Dortmund The Coinbase logo can also be seen on the advertising boards in the future. (Photo: IMAGO/Kirchner Media) Frankfurt Coinbase announces its first involvement in…
Crypto-Sports Sponsorship Agreements Are Being Terminated One By One!
While the decline in the crypto industry continues, it has signed major sponsorship deals in many areas. FTX The bankruptcy of the stock market has significantly disrupted the relationship between…
Sponsorship Agreement Between Naples and South Korea’s Largest Cryptocurrency Exchange
South Korea’s largest cryptocurrency exchange Upbit has signed a sponsorship agreement with Napoli, the leading club of the Italian league. Cryptocurrency exchange, according to the news of the local news…
Why Björn Gulden has to change his Puma formula for success
Bjorn Gulden The Norwegian had already worked as a manager for Adidas at the beginning of his career. Later he successfully led the smaller competitor Puma. (Photo: Christoph Maderer/ PUMA)…
Björn Gulden: Transfer 2022
Bjorn Gulden Former soccer player, now manager: Gulden has been the CEO of Puma since 2013. In 2023 he will switch to Adidas. (Photo: Puma, Imago, Handelsblatt Montage) Dusseldorf The…
Björn Gulden: Transfer 2022
Bjorn Gulden Former soccer player, now manager: Gulden has been the CEO of Puma since 2013. In 2023 he will switch to Adidas. (Photo: Puma, Imago, Handelsblatt Montage) Dusseldorf The…
Strong demand in North America helps Nike jump in sales
Strong demand in North America and Europe has helped Nike, the world’s largest sporting goods manufacturer, to jump in sales. Revenues rose 17 percent to $13.32 billion in the second…
Football World Cup in Qatar 2022: live blog on the knockout phase
International media reactions to the World Cup final France: “RMC Sports”: “Messi and the Albiceleste on the roof of the world despite heroic French and a hat-trick from Mbappé.” “Le…
Football World Cup in Qatar 2022: live blog on the knockout phase
International media reactions to the World Cup final France: “RMC Sports”: “Messi and the Albiceleste on the roof of the world despite heroic French and a hat-trick from Mbappé.” “Le…