Tag: premium brands
The luxury strategy of BMW, Mercedes and Audi is reaching its limits
Mercedes-Benz plant in Tuscaloosa For car manufacturer Mercedes, pure sales are no longer so important. (Photo: Mercedes-Benz AG) Düsseldorf/Vienna After 2021, BMW sold more cars last year than its direct…
The luxury strategy of BMW, Mercedes and Audi is reaching its limits
Mercedes-Benz plant in Tuscaloosa For car manufacturer Mercedes, pure sales are no longer so important. (Photo: Mercedes-Benz AG) Düsseldorf/Vienna After 2021, BMW sold more cars last year than its direct…
Auto industry: BMW, Mercedes, Audi – luxury strategy is reaching its limits
Mercedes-Benz plant in Tuscaloosa Pure sales are no longer so decisive for Mercedes. (Photo: Mercedes-Benz AG) Düsseldorf/Vienna After 2021, BMW sold more cars last year than its direct competitors Mercedes…