Tag: Market research
Consumers punish suspected greenwashing immediately
Dusseldorf If doubts arise about the credibility of their sustainability promises, companies can quickly lose sales. This is shown by a survey by the Nuremberg Institute for Market Decisions (NIM),…
Climate activists block Hamburg and Düsseldorf airports
Last generation campaign at Hamburg Airport According to the group Last Generation, the activists gained access to the airport site through the security fence. (Photo: dpa) Dusseldorf, Hamburg Climate activists…
Generation Z: Passed out at the beach bar
Summer in a lounge chair The question may be allowed as to whether the work-life balance ideology really fits into a society. (Photo: dpa) Dusseldorf Rarely does it contribute to…
Aldi Süd wants to benefit from the discount organic boom with a new brand
Dusseldorf The discounter Aldi Süd is launching a new brand for organic food. Starting this Monday, 15 items will initially be on the shelves under the name “Nur Nur Natur”.…
Aldi Süd wants to benefit from the discount organic boom with a new brand
Dusseldorf The discounter Aldi Süd is launching a new brand for organic food. Starting this Monday, 15 items will initially be on the shelves under the name “Nur Nur Natur”.…
SAP sells Qualtrics stake to US financial investor Silver Lake
SAP headquarters in Walldorf The group has now sold an investment that is no longer part of its core business for a sum of billions. (Photo: dpa) Frankfurt The software…
SAP sells Qualtrics stake to US financial investor Silver Lake
SAP headquarters in Walldorf The group has now sold an investment that is no longer part of its core business for a sum of billions. (Photo: dpa) Frankfurt The software…
Which no-name products save customers money
Expensive branded water Consumers can save a lot of money by choosing private label – often without loss of quality. (Photo: PR, Handelsblatt [M]) Dusseldorf After the shopping spree, the…
Majority of young viewers for a Super League
Real Madrid fans In Spain, approval for a European Super League is growing again. (Photo: Reuters) Munich The controversial project of a European “Super League” in football is causing a…
Police search homes of members of the ‘Last Generation’
Protest at Munich Airport In December, “Last Generation” activists illegally entered the airport premises. (Photo: IMAGO/aal.photo) Neuuppin Investigators have nationwide searched rooms of the climate activists of the group “Last…
Maria Valdes becomes product director at the sporting goods group
New Puma chief product officer Maria Valdes In the future she will be responsible for all product groups except golf, for the creative strategy and the market launch of new…
Netflix launches discounted subscription with ads in early November
Netflix logo From November, customers can subscribe to advertising. (Photo: AP) Los Gatos Netflix is offering its new version with ads cheaper than the previous basic subscription – and is…
Top-class women’s network positions itself more broadly
Dusseldorf It is the top-class women’s network in Germany: Generation CEO is now also taking on three female founders, as the Handelsblatt learned in advance. The newcomers are Isabell Claus,…
Generation Z & Baby Boomers: That’s what they think about each other
As united as the generations are when it comes to pessimism about the future, they approach the big questions in their lives about prosperity, climate and careers in different ways.…
9-euro ticket: inconsistencies in the climate protection balance sheet
Berlin The nine-euro ticket ensures that people leave their cars at home more often than previously thought. At least that is the result of the market research by the Association…
Swiss, Weleda, Sternburg beer: These brands are recommended
Swiss convinces passengers The airline was able to score with customers through service even after the pandemic. (Photo: Imago) Cologne The corona pandemic hit the airlines hard – at times…
How do employers become attractive to Generation Z?
Tobias Jost Tiktok’s “career guru” Tobias Jost in the podcast Rethink Work. Dusseldorf “Number 1 mistake in the CV”, “Font in the application” and “Salary negotiation – avoid these sentences”…
Inflation: Rising food prices – Aldi & Co. benefit
Aldi branch The discounters are gaining market shares due to the rising food prices. (Photo: AFP/Getty Images) Dusseldorf The bad news doesn’t stop for supermarket customers. Not only did Aldi…
What separates Generations Y and Z
Dusseldorf There are issues that affect almost everyone: climate change, social inequalities, digitization, the changing labor market. At the same time, however, there are notable differences between the generations: some…
Which products are really scarce and expensive
price increases Many products in German supermarkets have become significantly more expensive in the last year. (Photo: dpa) Dusseldorf The gaps in the shelves are getting bigger. 49 percent of…