Tag: direct-to-consumer
How corporations misjudged start-ups
Just Spices products One of the founders left the company after it was taken over by Kraft Heinz. (Photo: obs) Dusseldorf The shitstorm was massive: When the large corporation Nestlé…
Junglück & Harry’s: The secret of the success of young cult brands
Products from the Junglück start-up The company has 141,000 followers on Instagram – 100,000 more than the account of Persil manufacturer Henkel. (Photo: Junglück) Dusseldorf, Hamburg The Dax group Beiersdorf…
Junglück & Harry’s: The secret of the success of young cult brands
Products from the Junglück start-up The company has 141,000 followers on Instagram – 100,000 more than the account of Persil manufacturer Henkel. (Photo: Junglück) Dusseldorf, Hamburg The Dax group Beiersdorf…