Tag: Christopher Spall
Who benefits from the lack of shelves in the supermarket
Hamburg, Dusseldorf At Edeka there are no more chocolate bars from Mars on the shelves, at Aldi there are no creams from Nivea. Customers feel with every purchase that retailers…
How Adidas and McDonald’s defend their advertising
Match ball of the World Cup in Qatar by Adidas The German sports outfitter is one of the sponsors of the football association Fifa. (Photo: IMAGO/MIS) Munich, Dusseldorf Whether it’s…
Fewer products, more margin, higher prices
Nivea production at Beiersdorf Beiersdorf generates most of its sales with Nivea. (Photo: dpa) Dusseldorf The blue can with the white Nivea lettering is one of the best-known brands in…