Tag: Branding policy
Emma Mattresses expands with hundreds of stores in China
Emma flagship store in Shanghai The company is planning a franchise chain with hundreds of stores in China. (Photo: Emma Sleep) Dusseldorf The start of mattress manufacturer Emma in China…
Car manufacturer reports record sales despite lack of chips
BMW factory The BMW Group will sell more than 100,000 e-cars in 2021. (Photo: dpa) Munich Last year, the BMW Group sold more than 2.2 million BMW brand cars for…
Beiersdorf makes Grita Loebsack head of Nivea
Grita Loebsack The 51-year-old will be the new Beiersdorf board member. (Photo: Ch Meireis / Capapictures) Dusseldorf Grita Loebsack will become a member of the Beiersdorf Executive Board on January…
Audi manager starts the Wolfsburg mission
Hildegard Wortmann The experienced car manager will be in charge of sales at VW. (Photo: Hildegard Wortmann) Munich, Düsseldorf Hildegard Wortmann has a brief piece of advice: “It pays to…
Audi manager starts the Wolfsburg mission
Hildegard Wortmann The experienced car manager will be in charge of sales at VW. (Photo: Hildegard Wortmann) Munich, Düsseldorf Hildegard Wortmann has a brief piece of advice: “It pays to…
The industry underestimates the potential of its brands
Bosch at the IAA Many German industrial companies see little need for their own branding work. That could have consequences in international competition. (Photo: imago images / Manfred Segerer) Dusseldorf…
Mondelez CEO Dirk van der Put: price increases necessary in 2022
Dusseldorf Lockdown and home office have permanently changed snacking and snacking – and with it the business of Milka and Oreo manufacturer Mondelez. For example, sales of chewing gum worldwide…
Mondelez CEO Dirk van der Put: price increases necessary in 2022
Dusseldorf Lockdown and home office have permanently changed snacking and snacking – and with it the business of Milka and Oreo manufacturer Mondelez. For example, sales of chewing gum worldwide…
Rose Bikes boss is supposed to spruce up Peek & Cloppenburg’s own brands
Dusseldorf Marcus Diekmann is sometimes quite extreme in his business principles. “I believe in the principle of the part-time CEO,” says the managing partner of the bicycle retailer Rose Bikes.…
Start-up Stryze: Digital general store: Berlin founder buys up rows of Amazon shops
Food supplements or pan savers: Sebastian Funke and his start-up Stryze now control 30 brands for household products on Amazon. .source site
VW works council vs. executive board: “Brands have to cooperate better”
VW works council boss Daniela Cavallo The conflict between the employees and the corporate management has intensified dramatically. (Photo: dpa) Wolfsburg The chairwoman of the Volkswagen works council, Daniela Cavallo,…
VW works council vs. executive board: “Brands have to cooperate better”
VW works council boss Daniela Cavallo The conflict between the employees and the corporate management has intensified dramatically. (Photo: dpa) Wolfsburg The chairwoman of the Volkswagen works council, Daniela Cavallo,…
This is how Schwämmlein justified the takeover of Greyhound
André Schwämmlein “We believe that we will need both brands for our plans.” (Photo: imago / Reiner Zensen) Flixmobility takes over the well-known US bus service provider Greyhound. This makes…
These are the most valuable brands in the world
Dusseldorf A good brand “touches and moves” customers, employees and investors, says Simon Thun. He should know: Thun is head of the international brand consultancy Interbrand, which presented its annual…
Google wants to rise to power in the hardware market
Google Pixel 6 With the sixth smartphone in the Pixel series, Google wants to challenge Apple on the smartphone market. (Photo: Evan Blass / google) Dusseldorf It is paradoxical: the…
Rihanna: Savage X Fenty – with lingerie to the self-made billionaire
new York Singer, actress, entrepreneur – and: self-made billionaire. All of this applies to the 33-year-old artist Rihanna. The artist achieved world hits with “Umbrella”, “Diamonds” and “Stay”, but she…
The last major project of Rolls-Royce boss Torsten Müller Ötvöt
Torsten Müller Ötvöt The Rolls-Royce boss has to moderate the change from the combustion engine to the electric motor at the luxury brand. (Photo: BERNHARD_LIMBERGER / BMW Group) Munich For…