Tag: Advertising industry
78 percent of agencies are hit by budget cuts – advertising industry is “very worried”
In order to keep costs down, many companies are cutting their advertising budgets as one of the first measures given the high energy costs and economic uncertainty. If companies that…
Advertising agencies: Loss of sales due to Ukraine war feared
Dusseldorf The war in Ukraine clouded Florian Haller’s optimism. Haller is head of the Serviceplan agency group, with 4,500 employees the largest owner-managed communications agency group in Europe. Before the…
Google, Amazon & Co. are winning in the advertising market
Outdoor advertising In the field of outdoor advertising, the industry has reported a monthly increase of between nine and 26 percent since June and is preparing to return to the…