Tag: Advertising Audience
Climate activists block Hamburg and Düsseldorf airports
Last generation campaign at Hamburg Airport According to the group Last Generation, the activists gained access to the airport site through the security fence. (Photo: dpa) Dusseldorf, Hamburg Climate activists…
Generation Z: Passed out at the beach bar
Summer in a lounge chair The question may be allowed as to whether the work-life balance ideology really fits into a society. (Photo: dpa) Dusseldorf Rarely does it contribute to…
The amazing second life of Bonita
Branch of Bonita The retailer was supposed to be repositioned for a younger target group, but that went awry. (Photo: Bonita) Dusseldorf Not even three years ago, the owners basically…
Police search homes of members of the ‘Last Generation’
Protest at Munich Airport In December, “Last Generation” activists illegally entered the airport premises. (Photo: IMAGO/aal.photo) Neuuppin Investigators have nationwide searched rooms of the climate activists of the group “Last…
Maria Valdes becomes product director at the sporting goods group
New Puma chief product officer Maria Valdes In the future she will be responsible for all product groups except golf, for the creative strategy and the market launch of new…
How do employers become attractive to Generation Z?
Tobias Jost Tiktok’s “career guru” Tobias Jost in the podcast Rethink Work. Dusseldorf “Number 1 mistake in the CV”, “Font in the application” and “Salary negotiation – avoid these sentences”…
What separates Generations Y and Z
Dusseldorf There are issues that affect almost everyone: climate change, social inequalities, digitization, the changing labor market. At the same time, however, there are notable differences between the generations: some…