Japanese-based electronic goods manufacturer Casio has always made a name for itself with the Casio G-SHOCK series designed and produced to high standards. So, have you ever thought about who designed these watches and how?
Casio G-SHOCK; It is preferred by most people around the world with its modern, stylish and useful design. It is a watch model that he enjoys using. However, it has not been easy for this product to come to this day.
Bride, The origin story of Casio G-SHOCK let’s see.
One day, Kikuo Ibe, looking at his watch that fell and broke at work, came up with a genius idea.
This idea The aim is to make a solid watch that will not break even if it falls. In the 1980s, watches were considered very delicate and delicate instruments, and it was quite natural for watches to break when dropped.
For these reasons, the idea of a watch being durable seems quite unusual. Kikuo Ibe still finds this idea worth trying and He starts working to develop a new watch.
Ibe’s first goal is to cover the entire watch with a soft and flexible material.
However, his drop test proves this assumption wrong. No shock absorber applied to the outer surface will prevent rubber breakage. After a few tries It designs a five-stage shock absorber made of five cushioning materials to protect the watch’s core components.
But there is another problem. Only electronic components One of them breaks during the drop test and a vicious cycle begins. Because strengthening the broken component will cause another component to break.
An idea comes to Ibe’s mind again. A watch floating in a rubber ball could withstand even the biggest impactsI. This groundbreaking discovery holds the key to G-SHOCK’s unique structure.
The first G-SHOCK goes on sale in 1983.
However, this product is not very popular at first. Later, on a North American television program, the clock proved to be quite useful and The star of this product begins to shine worldwide.
In addition, in the 90s, young skateboarding and surfing lovers used G-SHOCK, He loves it because of its style and durability. Over time, this product becomes the fashion icon of the street.
G-SHOCK is a watch unmatched in durability. Symbolic square design, It is very successful in terms of impact resistance. Kikuo Ibe also brings G-SHOCK to this day with his determination.
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