Statement of Live Sports Streams from Netflix CEO

Netflix CEO Ted Sarandos has recently responded to allegations that the platform will start streaming live sports. While the CEO stated that they have no such plans for now, he also made important statements about the advertising subscription system that came out last month.

Netflix, which left behind a turbulent period due to losing a record number of subscribers, has been coming up with many different innovations recently. For example, the platform has launched its advertising subscription system in some countries in the past months. The allegations made in the past weeks are Netflix’s live sports broadcasts It showed that it was planning to buy the rights of some leagues to make it, and excited the users.

However, there was no official statement about broadcasting live sports from the platform itself. Now, a statement about this very curious subject came directly from Netflix’s boss. company CEO Ted Sarandosrejecting the claims that the platform will broadcast live sports, said that they have no such plans for now.

Netflix doesn’t see live sports streaming as a profitable avenue

According to Variety, Sarandos was at a conference in New York yesterday. big sport They do not see renting their competitions as a profitable way. stated. The 58-year-old manager said, “We’re not anti-sports, just we are pro-profitHe noted that Netflix already has a large audience.

Tech giants like Amazon and Apple have been aggressive about rights to sports broadcasts for their digital platforms. Therefore, there were rumors that Netflix, which had some problems, could make a similar move. The platform lost 1.7 million subscribers in the first half of 2022; however, it managed to gain 2.4 million net subscribers in the third quarter of the year. As of the end of September, the platform 223.1 million users It has been reported that he continues to be a leader in his field.

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While expressing that they are happy to leave 2022 behind like most companies, Sarandos stated that they expect to accelerate revenue growth again in 2023, and added that they will continue to produce content that benefits them, such as reality shows.

Netflix may offer multiple ad subscription systems

There were also statements about the advertising subscription system, which was launched in 12 countries at a price of $ 6.99 last month. The cinema and TV series platform does not expect this system to provide much financial benefit in the fourth quarter; however very optimistic in the long run was also transferred. Netflix’s other CEO, Reed Hastings, said last week that this is a good tactic because it offers a cheaper price.I wish we’d rolled out the ad subscription a few years ago” had used the words.

Sarandos also said that the advertising system opens itself up to those who are price-conscious and open to watching ads. In addition, content not included in the advertising subscription (due to contracts that require ads not to run) is approximately 10% of He stated that they represent the company and that they will continue negotiations for rights.

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The CEO also signaled that there may be more than one advertising subscription system, as reported by CNBC. Stating that there is no certainty yet, Sarandos said the following about this: “We have multiple plans today, so probably in the future. our multi-ad plan will be. However, there is nothing to talk about yet. I think this service will develop slowly and gradually.”

Source :
https://variety.com/2022/digital/news/netflix-sports-rights-acquisitions-ted-sarandos-1235451671/


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