Springer boss Döpfner wants to accelerate cultural change at “Bild”

Springer boss Mathias Döpfner

“We also have to work much more fundamentally very quickly on modernizing and changing our culture in the sense of respect.”

(Photo: dpa)

Berlin The CEO of the Axel Springer media group, Mathias Döpfner, spoke out in favor of a faster cultural change within the tabloid after the departure of “Bild” editor-in-chief Julian Reichelt. In a video message distributed on Wednesday, he said to the employees: “This is not a cultural problem for the entire Springer publishing house. There is this problem with “image”. “

Döpfner added: “That is why we have to work much more fundamentally here on modernizing and changing our culture in the sense of respect.” That does not apply to the vast majority of employees; Most of the group’s companies have an exemplary culture.

The Springer boss asked the employees to report in connection with abuse of power and disrespectful professional interaction, to speak openly and “not to be afraid”.

In the seven-minute long video, Döpfner first spoke about the internal investigations against Reichelt and the reasons for releasing the “Bild” editor-in-chief on Monday from his duties. He also addressed the recently published press research, including by the investigative team of the Ippen media group, into allegations against Reichelt.

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Döpfner also dealt with aspects of a “New York Times” article that deals with the media group Axel Springer, Reichelt and corporate culture. The US newspaper quoted on Sunday, among other things, from an older private communication by Döpfner, in which he described Reichelt as the last and only journalist in Germany who was still courageously revolting against the “new GDR authoritarian state”.

https://www.youtube.com/watch?v=C1MRo3Ft7HA

Among other things, Döpfner said in the video message: “A private SMS is not a tweet, it is not a post, it is not a public speech. And if you cite something out of context in a private conversation, you ignore polemics, irony, exaggeration. ”He emphasizes that this is private and not treated like a quotation. “That is a border crossing,” said the Springer boss.

More: The Reichelt case is also a Döpfner case – and for the Springer boss it is probably far from over

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