Spotify, one of the most popular and most subscribed music / podcast streaming platforms in the world, has made another highly controversial decision in the new period. The streaming platform, which has been criticized for not being able to switch to the Hi-Fi music standard that is expected to be offered to users in 2022, seems to set the agenda with its new advertising strategy.
New development on making money from Spotify!
Spotify has taken a new step in the way of monetization via podcasts. announced that it had acquired a company called Whooskaa.
Spotify will appear with visual ads
In 2020, Spotify will offer promotional codes and special U during podcast ads.RLsHe announced that he was working on an ad system that would surpass n impressions.
Starting today, Spotify is entering a new era in in-app ads. When an offer or an advertisement on the topic is mentioned during a podcast you are listening to, a message appears on the screen. CTA card (a pop-up-like message) will appear and you will be greeted with a clickable message.
These new CTA cards will still appear if you are in a different window in the app while the podcast is playing in the background. If the application is running completely in the background, When you first log into Spotify you will be faced with this CTA card again. Here is the element that can annoy users, Spotify Premium members will also be faced with these advertisements and their CTA cards are not allowed to be closed in any way…
However, the information from the Spotify front is that the company does not have any concerns in this regard. Famous companies, many the podcast maker He states that he takes advertisements between shows in order to survive. Spotify, because the listened content will not be divided in any way, users will not worry about this situation holds the view.
So what do you guys think about this new advertising strategy of Spotify? Do you think it would be irritating that premium subscribers will also be faced with advertisements in some way? You can share your views with us in the comments section.