Last week, Qualcomm quietly introduced the Snapdragon 6s Gen 3 chip, and it was noticed that this chipset looks surprisingly similar to the Snapdragon 695 released in 2021. Qualcomm admitted that this was indeed the case.
Qualcomm admits Snapdragon 6s Gen 3 is a renamed version of an older chip
Qualcomm said in a statement to Android Authority “Snapdragon 6s Gen 3 is an improved version of Snapdragon 695 and offers better CPU, GPU and AI performances” He confirmed these suspicions.
This statement states that Snapdragon 6s Gen 3 provides an increase in CPU clock speed and improvements in GPU and artificial intelligence performances. However, Qualcomm chose not to go into the details of these improvements. This situation further proves that a chip that was actually released three years ago was renamed and released.
Qualcomm’s complex naming scheme has the potential to confuse users with such rebranding moves. However, there is a clue to note at this point: “s” is ranked as the weakest, followed by ‘normal’ numbered chip and “+” as the best.
This strategy of Qualcomm rebranding and releasing an old chip is actually a common situation in the technology world. Companies aim to offer “innovative” products to consumers by improving and rebranding existing technology.
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This strategy can also make sense in terms of reducing production costs and using existing technology in the most efficient way. However, such moves can increase users’ confusion and make them feel like they are purchasing old technology rather than a new product.
Users have mixed feelings about this strategy from Qualcomm. On the one hand, there are advantages to having a chip that offers better performance. On the other hand, some users were disappointed to know that they were dealing with a rebranded version of an old chip. What are you thinking? Please don’t forget to share your thoughts with us in the comments section below.