Good performance is no guarantee of professional success. It also often comes down to how you sell your work.
(Photo: Getty Images)
Berlin The barker method has been successful for thousands of years. If you want to sell products, you have to market them well – and be heard.
What applies to business and advertising can be applied to working life: there are many people who do excellent work. But not all are loud enough.
“In many organizations, the louder, more extroverted employees are still seen,” says Bernd Slaghuis, career coach from Cologne. Quieter colleagues, on the other hand, would often think that their performance is not worth mentioning – or they do not dare to advertise it.
If good work does not bring recognition in the long term, it can be frustrating. Self-marketing is therefore essential – because employees cannot always hope that their superiors will notice how well they perform.
Coach Slaghuis and two other experts gave the Handelsblatt seven tips on how employees can draw attention to good work – and avoid coming across as a phony.
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