Ralph Lauren Signs a Deal with Fortnite

Ralph Lauren, known for his luxurious outfits, signed a deal with Fortnite. According to the agreement, the brand’s specially designed clothing will be sold in the game, and some Fortnite-themed custom-made outfits will be available for sale in the real world.

The world-famous clothing brand Ralph Lauren, all over the world custom design and luxury clothing known for. In our country, it is usually sub-brand Polo known for. But of course Ralph Lauren’s Polo brand and USPA (United States Polo Association) should not be confused with each other.

In a statement made by Ralph Lauren today, the company has a partnership with the famous Battle Royale game Fortnite. announced that the partnership has been signed. While the partnership brings the brand’s products to the game, it also includes the most iconic character of the game, the Lama character. brings it to the real world.

The horse in Ralph Lauren’s logo has been replaced with a llama

Part of this two-way deal includes Ralph Lauren designing Fortnite-exclusive outfits and in-game gear. All costumes designed exclusively for Fortnite by the brand on 5 November It is stated that it can be purchased from the store section in the game.

The second part of the deal is quite remarkable. Ralph Lauren in agreement with Fortnite a special line of clothes and on these outfits, instead of Polo’s famous horse and polo rider logo A polo rider riding a llama will be used. In addition to these outfits, which will be available for purchase from Ralp Lauren’s stores and website on November 2, in the near future The costumes added to the game will also be available for sale in real life. specified.

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Earlier Gucci (Roblox), Louis Vuitton (League of Legends) and Burberry Although brands such as (Minecraft) have also signed such agreements, Ralph Lauren, who went down in history as the first brand to make a change in its logo, said that “An indication of their belief in the power of the Metaverse“What they did,” he said.

Source :
https://www.theverge.com/2022/10/31/23432549/ralph-lauren-fortnite-logo-collab-skins


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