The world-famous clothing store Puma is preparing to present its new NFT (Non-fungible token) collection called “Futrograde” to its users in the new Metaverse universe.
After popular brands such as Adidas and Nike entered the NFT market in the past, Puma could not remain unresponsive to the industry. Statement by the company futrograde It has been announced that their new collection, named , is ready and that they will meet with their fans in the near future. The NFTs in question will be shown with a special presentation at Black Station, the company’s Metaverse universe. It is among the information announced that the first screening date is September 10. Also Futrograde NFTs September 10 which will begin on New York Fashion WeekIt can be used for physical versions of sneakers in .
Puma’s brand promotion officer Adam Petrick’s statements on the subject are as follows:
20 years ago, Black Station was home to PUMA’s most innovative designs in fashion. Given the boundaries we’re pushing from a product design and digital point of view, we found the name Black Station appropriate for our Metaverse universe. Discover my hub as a new portal for digital discovery between fashion, sport, and innovation.
It is known that Puma’s work in this field is not the first of its kind. luxury brand in May of this year Pradahad introduced NFTs that could be used for physical items such as shirts. Moreover Tommy Hilfiger and Estee Lauder It is known that brands such as these offer services in similar areas for individuals to closely examine the digital representations of their products.