Ryan Wyatt, President of Polygon Labs, announced that customer relationship management (CRM) software company Salesforce is a layer 2 blockchain platform for an NFT-based loyalty program. polygon It has officially announced that it has partnered with
Salesforce This partnership with the company marks the significant investments another company of global value has made in customer engagement initiatives using Web3 technologies.
Tweet on Thursday sharing “Salesforce will help its customers join Polygon with its management platform to help them build token-based loyalty programs,” Wyatt explained.
The partnership comes after the enterprise software giant announced on March 15 that it has expanded its customer service to include the management of NFT loyalty programs.
Salesforce, Web3 “Watch real-time blockchain data from collections launched on Ethereum and Polygon on your CRM” on its website for its platform.
The CoinDesk team, which tried to reach the company and get up-to-date comments, underlined that it has not yet received any response.
Loyalty programs can be profitable for businesses. According to data from Smile.io, a rewards program provider, repeat customers can generate around 40% of a business’s revenue.
In recent years, blockchain technologies have been increasingly used to increase interaction with customers and offer loyalty rewards. For example, BlockFi and Gemini have announced that they will offer credit cards that offer bitcoin rewards. In 2022, Mastercard supported Upstart, an NFT-based loyalty program, through its startup participation program.
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