Nike Officially Announces Entering NFT and Metaverse Business

One of the most popular sportswear brands in the world Nikeannounced that it has acquired a company called RTFKT Studios. This was hardly surprising for a large company like Nike. What mattered, however, was the work that RTFKT Studios did. The acquisition of the company that produces NFT shoes in the Metaverse ecosystems, Nike’s Announcement of entry into NFT and metaverse business as a…

RTFKT Studios attracted attention with its sales when NFT was just beginning to be heard. Collaborating with the artist known as “Fewocious” at the beginning of 2021, the company put on sale special design NFT shoes, in just 6 minutes. 600 pairs of digital shoes was able to sell. It also attracted the attention of investors who said that they made a profit of 3.1 million dollars in that sales period, thanks to the investments they collected. 33.3 million dollars had reached valuation. This company is now a part of Nike.

An NFT shoe by RTFKT Studios

How much Nike pays for RTFKT Studios, which makes NFT shoes did not disclose. However, the company made a remarkable share in the announcement of this acquisition. In this post, the company added the logo of RTFKT Studios alongside the logos of its own brands such as swoosh and jumpman. Considering how well-established other brands are, we can’t understand how much Nike made this acquisition. that you care we can see.

What are the plans of the world-famous sportswear brand regarding RTFKT Studios? not disclosed. However, this acquisition is significant as it proves Nike is getting into the NFT and metaverse business. In fact, the company had taken an important step a few months ago. to the US Patent and Trademark Office applicant The company had taken action for the products that it would sell virtual products. The RTFKT Studios move, which came after the application, is a clear indication that Nike will do things that will be talked about in the coming periods…